Ritz has revealed why its crackers have finely scalloped edges - proving it's not just for 'aesthetic' purposes, as many people believe. Find out the real reason in this video:
Ritz Crackers are small savoury biscuits, which are round in shape and have serrated edges. They are also absolutely delicious, for the record.
Each cracker has seven perforations on its flat surface, which is because each product is pierced with a dough docker to keep them flat as they bake.
But what about those ridges that run all around the edge? Are they merely decorative, or does the design serve a useful function as well?
According to Ritz, there's a very practical reason behind them - having shared a video of their real purpose in action on TikTok.
The manufacturer wrote in the caption: "The more you know."
The clip begins with someone holding up a Ritz Cracker, as a voiceover says: "What people think the edges on Ritz Crackers are for.
"Wow... So pretty... Aesthetic... Beautiful scallops."
The person then turns the cracker onto its side and rolls the edges along a slice of cheese, in turn cutting through it.
"What they're actually for," the voiceover says.
"Cut... Cut... Cut."
They then place the perfectly sliced cheese inside two Ritz Crackers to create a crunchy little sandwich.
The video has racked up more than 170,000 likes and 1.1 million views in just two days, with thousands of comments from TikTok users, whose minds have been totally blown by the revelation.
One person said: "I did not know this."
Another wrote: "Wait what my whole life is a lie."
A third person added: "Well I guess you learn something new every day."
Others said they were 'speechless' and had 'no words', while some also said they were excited to try it out for themselves.
However, some people weren't quite so impressed by the little trick, pointing out the person in the video ended up using their hands to pull the cheese apart.
"She says as she pulls the cheese with her fingers," one TikToker commented, with another agreeing: "She just frickin ripped the cheese."
But Ritz replied to several people to explain that the cracker had 'loosened it', adding: "It's a process."
When another person suggested the hack wouldn't work as the crackers 'break too easily', Ritz simply responded: "But it does."
Backing Ritz, one fan simply said: "The comments are so angry but I actually do this."
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