There's something odd about Skittles this month. While 'taste the rainbow' is their catchphrase, now, there is no rainbow.
It's all for a good cause, however. Pride month celebrates everything LGBT+ for the entirety of June, and Skittles has thrown its weight behind it again.
Last year, the sweet manufacturer did exactly the same - ditching their usual brightly colourful packets, not to mention the sweets that we all know and love, for a monochrome theme.
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Instead, the packets feature the slogan: "Only one rainbow matters this Pride. Give the rainbow, taste the rainbow."
In a brilliant move by the company, owned by chewing gum maestros Wrigley, a percentage from the limited-edition packets will be donated to charity.
Skittles UK tweeted: "This Pride only one rainbow matters. So we've given ours up. Rainbowless packs are back with each pack raising money for Switchboard - the LGBT+ Helpline."
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Switchboard, which has provided support and information to millions of people since its in 1974, also helped promote the fundraising sweets on social media.
In a statement, released during the last run of Pride-themed Skittles, Wrigley said: "The rainbow flag is the symbol of Pride, but the rainbow is also synonymous with Skittles. So, to show our support, Skittles has again given up its rainbow colours in order for Pride's rainbow to take centre stage at the Pride in London parade.
"As a major advertiser, we believe we have a responsibility to use our voice and the power of our brands to do good.
Featured Image Credit: SkittlesTopics: Food, Sweets, Pride, UK
