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Today is a Monday. Today is 24 February 2020. Today is also 'I Hate Coriander Day'.
Depending on your tastebuds (and genetics; we'll get to that later), you will either be fully on board with the motives behind this event or utterly baffled by them.
You see, it turns out there is a large percentage of people on this planet who despise coriander - aka cilantro, depending on where you live. Whether it's the taste, the smell as it permeates the air, or even the sheer look of the green vegetable; it's enough to make some people sick.
But even though there's nothing you can do about the swathes of coriander grown around the world, you can all celebrate your hate for it.
Three years ago, the I Hate Coriander Facebook group posted an event to formally recognise this auspicious day.
The administrator of the event wrote: "There are many of us, we are strong, we are organised, we are over 10 percent of the world's population that HATE CORIANDER! We are also reasonable people and our one demand is as fair as it is simple.
"Restaurants of the world, if your dish contains coriander, state it on the menu.
"We will launch a scathing campaign to name and shame eating establishments who are ignorant to the needs of the 10 percent. We're not saying don't serve it, we're saying correctly notify your customers who stand to be affected by the soapy disgustingness of the devil's 'erb."
If you're wondering why coriander causes such controversy with some people, research suggests genetics is a likely culprit.
Genetic testing company 23andMe surveyed 50,000 people and asked their thoughts on coriander. The results were pretty interesting.
When comparing the DNA of coriander haters to coriander lovers, the researchers found a gene thought to be associated with those who found it soapy-tasting.
"Cilantro's aromatic qualities primarily depend on a group of compounds known as aldehydes," the report stated. "One type of aldehyde has been described as being 'fruity' and 'green' and another type as being 'soapy' and 'pungent'.
"One of the eight genes near the SNP we identified codes for a receptor called OR6A2, which is known to detect aldehydes such as those found in cilantro."
There's even some evidence to suggest corianderphobes might be able to get over their aversion to it if they were to repeatedly eat the stuff, though we doubt they'll be lining up to take on this challenge.
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