Sadly, the Greggs festive bake is only sale for a few weeks every year, it's just a cross we all have to bear. The delicious Christmassy treats went on sale on 9 November this year, and will be available for a few more weeks until, just like that, they're taken away for another year.
The ever-popular pastry is always snapped up by fans. However, if you really want to make the most of Greggs most wonderful time of the year, then get yourself down to Iceland and pick up a double pack you can pop in your freezer and cook whenever you fancy. What a time to be alive.
Yup, you're no longer confined to the cruel mistress that is bakery opening hours, instead you can enjoy a festive bake or two (or 11, I'm not judging) in the comfort of your own home. Again: what a time to be alive.
The crumb-coated bakes are filled with chicken, bacon, sage and onion stuffing in a creamy sage and cranberry sauce. And the ones sold in Iceland are seemingly as close to the ones in store as possible. I reckon this calls for a taste test.
In store the festive bake will set you back £1.50 each - a bargain, to be fair. But the ones on sale in Iceland are being knocked out for £2 for two bakes, or you can get two packs for £3; six festive bakes for three quid? Sign me up.
This isn't the first time Iceland has offered Greggs festive bakes, which meant that prior to the announcement by the supermarket, eager beavers flocked to social media begging for an update on when they're back.
To welcome the return of its festive menu, which also includes pigs in blankets and a Christmas lunch sandwich, the baker gave away 1,600 of the seasonal products to lucky punters.
Greggs also took advantage of a bit of free advertising earlier this month, when a Newcastle store hung up its sign backwards meaning that anyone who went along to see the lovely Christmas display in the window of Fenwick's opposite, ended up getting an eyeful of Greggs.
Clever. They also gave away 500 festive bakes for absolutely nada. Never mind Sir Elton John and his piano, that's how you do advertising.