Gordon Ramsay has sparked outrage over charging £8 for a portion of chips, which one customer described as 'tasteless'.
Considering he's made a living ripping into restaurant owners, it'll come as no surprise that people aren't so forgiving when it comes to his own establishments.
And that's certainly the case when it comes to the celebrity chef's Savoy Grill restaurant, housed within the luxury London hotel.
A couple of months back, people were left gobsmacked by the £275 price per head for Christmas dinner, which didn't include drinks or gratuity.
And now he's facing backlash again, with punters angry at the 25p cost per chip (yes, someone counted).
Over on Tripadvisor, one customer said: "The chips were very disappointing. Not hand cut or triple cooked as you'd expect from this place, but regular and frankly, tasteless frozen chips."
Another said that while the setting itself was 'beautiful', they felt let down by the 'limited' menu and high prices.
"The menu was very limited and I had to ask for the vegetarian version to find anything that I would eat," they wrote.
"Portions very small and came with no potatoes or vegetables. £8 for a portion of chips to go with my husband's fish."
They added: "Whilst I understand we are in the heart of London I still find this excessive, and surely a main course should come with at least vegetables which are cheap and plentiful?"
A third explained: "We had to pay £15 for two portions of chips which is madness really."
Meanwhile, Mirror reporter Emer Scully visited Ramsay's luxury London eatery and described her experience - including the offending chips.
"After heading through the pristine hotel lobby, a left turn takes me into the Savoy Grill, a dimly lit area of culinary excellence off London’s Strand," she wrote.
"A friendly server takes my coat before leading me to a table in the centre of the crowded restaurant.
"The historic décor transports diners back to the 1920s, with elegant images from the restaurant in its heyday on the mirrored walls.
"When the £8 portion of chips arrives in a silver canister, I count 31 - meaning each chip costs 25p."
She added: "Rather than the thick-cut fries served in many gastro-pubs, they were only slightly thicker than a McDonald’s fry.
"They were piping hot and clearly freshly prepared. But do I think they were worth 25p each? Probably not.
"Next time, I’ll stick to the local chippy."
LADbible has contacted Gordon Ramsay and the Savoy Grill for comment.