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Heinz must change design of famous ketchup bottle following the Queen's death

Home> News

Updated 22:31 15 Sep 2022 GMT+1Published 16:22 15 Sep 2022 GMT+1

Heinz must change design of famous ketchup bottle following the Queen's death

Popular ketchup brand Heinz will need to change its UK bottle following the death of the Queen

Callum Jones

Callum Jones

Heinz ketchup, a dining table staple of Brits throughout Elizabeth II's reign, may be about to change following her death.

It seems that even the nation's favourite condiment isn't free from feeling the effects of the Queen's passing. 

While you'll still get the Tommy K you know and love, there's talk it may look a little different.

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If you haven't already spotted the connection - have a look out for a nod to the Royal Family next time you go to whack a generous dollop of ketchup on that hungover bacon sarnie.

Heinz will need to change the design of its famous ketchup bottle.
Loop Images Ltd/Alamy Stock Photo

If you do have a bottle in your cupboard, go have a look and you'll see an image of the royal coat of arms featured at the top.

These are on Heinz bottles distributed in the UK and to include this symbol, brands need a Royal Warrant document.

A Royal Warrant document permits a company to include the royal coat of arms on their products and marketing.

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This works in exchange for supplying goods and services to the royals.

The Royal Warrant Holders Association (RWHA) state that warrants became void when the Queen dies - hence Heinz's requirement to change the design.

Brands like Heinz that incorporate the distinctive symbol will have to remove them and make sure the new branding applies to King Charles III.

Manufactures will also need to prove their products are used by royal households to achieve a new warrant.

Heinz is not alone though, as hundreds of manufacturers have been told they need to remove certain elements from their products.

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Hundreds of businesses must now change their branding following the death of the Queen.
Sueddeutsche Zeitung Photo/Alamy Stock Photo

Twinings tea and Bollinger champagne are just two more brands that will need to remove the Queen's coveted coat of arms from its products.

The RWHA said: "Amongst other things, applicants are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan.”

The Mirror also states around 30 Royal Warrants are permitted each year, with around the same amount being withdrawn.

However, it's not just food and drinks companies that will be impacted by a need for a design change as around 620 businesses have 24 months to ensure the coat of arms is phased out of their products.

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These include the likes of Bentley, Jaguar, Land Rover, Barbour, Burberry, Boots, Clarins, Molton Brown, Hunter and Mappin & Webb.

The RWHA confirmed these businesses will be able to re-apply for the warrant to King Charles but must ensure that they can 'supply products or services on a regular and ongoing basis to the Royal households for not less than five years out of the past seven'.

Iconic symbols on packaging is not the only thing changing as a result of the passing of Her Majesty the Queen.

In the coming months and years, new currency will have the face of King Charles III on it, with coins and notes showing Queen Elizabeth II eventually being phased out of circulation.

LADbible has approached the RWHA for further comment.

Featured Image Credit: CAMimage/Alamy Stock Photo Felix Choo/Alamy Stock Photo

Topics: The Queen, King Charles III, Royal Family, News

Callum Jones
Callum Jones

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