The world's first plant-based rib rack is here, and it's leaving meat eaters completely baffled.
People on a plant-based diet are generally accepting that there's a whole category of food they can no longer eat - they've made the choice, and they're prepared to live with it.
Still, that doesn't stop companies from coming up with meat-like alternatives for vegan customers, with sausages, nuggets, mince and wings all among the foods that have received the meat-free treatment.
The options are a good starting point for anyone looking to cut down on meat, but some people are struggling to comprehend plant-based ribs after learning that you can even eat the 'bone' they come on.
While corn ribs and singular plant-based 'ribs' have been around for a while, Slovenian company Juicy Marbles has released an entire rack, all held together with 'edible bones'.
The description reads: "At last!... plant-based ribs…with edible bones. Yes, these vessels of pleasure may be the most succulent chapter in Marbles’ 'meatology' to date...
"And edible bones? Well, they may offend some, but let’s not take things too seriously. Bones invite you to eat with your hands, tear off succulent chunks of meat, and share that indulgence with the whole table. And that’s just fun."
Though eating fake bones might not sound very appetising, customers are obviously intrigued as the product is currently sold out on the website.
One person who managed to get their hands on the ribs is reporter Jonathan Chadwick, who wrote for MailOnline that the fake meat 'was a lot like pulled pork and fell apart in lovely, succulent threads'.
The bones, however, were described as 'one of the weirdest things' he's ever put in his mouth due to their 'tough and bendy' texture.
Other foodies have been left just as baffled at the notion of eating a fake 'bone', with one person commenting: "The 'Bone-In' Ribs with edible soy bones is just another product along with filet mignon steak & whole cut loin of pork they’ve created but who wants to eat a flippin' pretend bone."
It's not only the fake bones that have caught people off guard, with Jonathan also noting that the ribs will set you back quite a bit more than the real deal, costing £28.50 for a rack with six 'bones'.
But while not everyone is on board with the idea of the plant-based ribs, many customers have made clear they're very happy with the purchase.
"Wonder what we vegetarians eat? Ribs lol these are the new meatless ribs from @juicy_marbles and they’re amaaaazing. I’ve missed ribs since going vegetarian and hot damn these are spot on."
Would you give the 'ribs' a try?