Photos have resurfaced on social media showing cows being fitted with virtual reality headsets to make them feel better.
A Russian farm near Moscow announced back in 2019 that it was trialling a method to calm the cows and relax their anxiety by pretending they were somewhere else.
While they weren't able to physically transport the bovines, they did the next best thing. The cows on the RusMoloko were fitted with VR headsets that showed a red-focused colour scheme.
This helped mimic the shades of summer and gave them the impression they were stood in a field.
Announcing the programme, a spokesperson for Moscow's agriculture ministry said: "Virtual reality architects created a unique summer field simulation programme based on numerous studies showing that cows are better at perceiving shades of red than green and blue tones on the colour spectrum."
They went on to say that initial testing of the tech has delivered surprisingly good results.
The spokesperson added: "During the first test, experts recorded a decrease in anxiety and an increase in the overall emotional mood of the herd.
"The impact of VR glasses on milk production will be demonstrated by further comprehensive study."
The photos have since gone viral again on social media and many people are pointing out how similar this is to The Matrix, but obviously this time it's being called The Mootrix.
One person hilariously wrote on Reddit: "You take the short grass, the story ends, you wake up in the pasture and believe whatever you want to believe. You take the long grass, you stay in wonderland and I show you how deep the human hole goes."
Another added: "With the sequels The Mootrix Reuddered and The Mootrix Ruminations."
A third said: "Unfortunately, no one can be told what the Mootrix is. You have to milk it for yourself."
Of course, the film about this bizarre situation would include a character called Moopheus.
But all jokes aside, it presents a confronting reality of how agriculture could be conducted in the future. If the animals think they're somewhere else and are happy and relaxed, then some advocates would argue this is a groundbreaking step forward.
However, as with The Matrix, there's always the possibility of what happens when the cows eventually 'wake up'.Featured Image Credit: Twitter/Jonny Tickle