A clinic in Turkey has thanked Prince Harry for a '100 percent rise' in beard transplants.
The brilliantly bizarre revelation began when customers of EsteNove in Istanbul started demanding to look like the Duke of Sussex.
Following the bombshell memoir 'Spare', patients want their implants to be in a similar mould to Harry's front cover picture and the clinic has revealed where in the world the customers are coming from.
Many are willing to pay over £2,500 to get the Prince's 'rugged and masculine' look, reports Daily Mail.
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"Interest in beard transplants has been growing steadily over the last few years as more people become aware of the procedure," Batuhan Kizilcan, EsteNove co-founder, told the publication.
"But in recent weeks, this has exploded."
Dubbed as the 'Prince Harry effect', the demand for transplants has increased by double.
"At the moment, the name on everyone's lips is Prince Harry," the founder added.
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"People are specifically citing the picture on the front of his new book.
"Our clients think his beard makes him look rugged and masculine and they want to achieve similar results."
Kizilcan says 'it is very common' for people to have 'gaps in their facial hair which makes it look patchy'.
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"Sometimes, beard hair grows at a very slow or inconsistent pace," he explains.
"More often than not, this has a genetic background. The face can look very empty, with patches of hair here and there.
"Recent developments in technology have brought a high-quality and long-lasting solution for men who desire a beard but are unable to grow it naturally themselves.
"You get to decide the beard cut, the shape, the density of the beard, and the style – and the style people currently want is Prince Harry's."
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The clinic say that its business has doubled and that half of their customers happen to be Brits.
Despite charging around £2,500 for a full beard transplant, it is still considered to be cheaper than similar procedures in the UK.
The whole process takes roughly three to five hours.
The Duke of Sussex’s controversial memoir became the fastest-selling non-fiction book in the UK since records began in 1998.
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According to Nielsen BookData, Spare sold 467,183 copies in its first week.
The data shows that the book has broken the previous record of 210,506 set by the first Pinch Of Nom cookbook, written by Kay Allinson in 2019.
Notably, Nielsen BookData does not include e-books or audiobooks and refers only to the sale of physical copies.
That could result in a whole lot of 'rugged and masculine' beard transplants.
Featured Image Credit: Frank van Beek/EPA-EFE/Shutterstock/ShutterstockTopics: Prince Harry