'Obscene' advert appears at UK airport that will strike fear into millions of Brits

Bristol Airport travellers were recently subjected to a nightmarish digital advertisement board.

Put together by technology company Narwhal Labs, this billboard depicted a blonde female AI employee who 'outworks everyone' and will 'never ask for a pay rise'.

As is tradition with anything 'out there' these days, it immediately went viral on the professional platform LinkedIn.

Those unlucky enough to cross it on their feeds called the advert 'obscene' and 'truly horrible', with other Narwhal creations popping up too, promoting the same robotic staff member who's 'always on, never sick, and no HR required'.

"Working 9-5?" the campaign questions. "She works 24/7. And she starts for free."

First materialising in front of stunned passersby last week, the controversial piece is part of Narwhal's 'Autonomous AI Communications' project, which is set to launch next month.

This offers to support firms by unleashing AI workers across their SMS, email, voice, and WhatsApp channels.

Artificially intelligent workers are now being advertised in major airports (Getty Stock)

Interestingly, Narwhal's male version of the AI is wielded differently, under the promise that 'he'll find them, call them, and follow up. While you sleep'.

LinkedIn users, like business development specialist Caroline Pooley, found this to be problematic.

"Framing an AI tool as a woman who never rests, never asks for more, and simply works harder than everyone else isn't clever, it's echoing an expectation placed on many women to over-perform with less recognition, boundaries, and unfair compensation," she commented.

A chief people officer named Natalie S went on to add: "Calling it progress while portraying the 'perfect worker' as a silent, compliant woman feels less like innovation and more like regression in disguise."

Speaking to Metro, the London School of Economics and Politics research officer Dr. Ruhi Khan concurred with these views, likening the project to a 'masterclass in encoded sexism'.

She noted: "When a tech company takes out a billboard in a major UK airport selling a female AI employee on the grounds that she will never demand fair pay, we have moved beyond unconscious bias in a dataset. This is the deliberate commercialisation of patriarchy. And this is deeply troubling."

There are tonnes of professional roles that may be eradicated by robotic progress (Getty Stock)

In similarly depressing news, Microsoft previously revealed the 40 jobs that are most at risk of being replaced by AI.

Sorry historians, interpreters, mathematicians, proofreaders, coders, data scientists, and good God... fellow journalists, the writing may be on the wall for us all.

An unnamed AI consultant told Sky: "If you were to look at these jobs in three to five years, there's a very good chance they've been replaced entirely. Except in areas where they are either relationship-driven or very judgmental."

"These types of jobs are by nature most likely to be replaced entirely by the tool," said AI researcher Xinrong Zhu, an assistant professor at Imperial College London. "We're living in a world where we're witnessing a very important turning point."