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Disney Renames 20th Century Fox TV Studio Following Takeover

Disney Renames 20th Century Fox TV Studio Following Takeover

Disney is dropping the word 'Fox' and rebranding as 20th Television

Claire Reid

Claire Reid

Disney is dropping the 'Fox' from 20th Century Fox TV studio and rebranding it as 20th Television.

Disney, which acquired the studio last year, is also renaming Fox 21 Television Studios as Touchstone Television - a brand that Disney had previously used until 2007.

Disney

The rebrand will see new end cards introduced to numerous TV shows later this year, including The Simpsons, Family Guy and American Dad.

Meanwhile, ABC Studios and ABC Signature Studios are now being pulled together and renamed as ABC Signature.

Disney TV Studios president Craig Hunegs told The Hollywood Reporter: "Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honouring their rich histories and the creative power of the Walt Disney Co.

"Dana [Walden] and I could not be more pleased with the first year of our three studios together as part of Disney Television Studios and we believe that with our powerhouse talent roster and exceptional studio teams, the best is yet to come."

Fox

Disney has already changed the names for 20th Century Fox and Fox Searchlight Pictures film studios, getting rid of the 'Fox' and becoming 20th Century Studios and Searchlight Pictures respectively.

According to The Verge, the move is to help distinguish between the parts of Fox that Disney now own and the 'New Fox', which includes Fox News, Fox Sports and Fox Business.

Disney spent a whopping $71 billion (£53 billion) buying out 21st Century Fox back in March last year.

Speaking before the deal was signed, Disney boss Bob Iger said: "The acquisition of 21st Century Fox will bring significant financial value to the shareholders of both companies and after six months of integration planning we're even more enthusiastic and confident in the strategic fit of the assets and the talent at Fox."

While the then executive chairman of 21st Century Fox Rupert Murdoch said: "We are extremely proud of all that we have built at 21st Century Fox, and I firmly believe that this combination with Disney will unlock even more value for shareholders as the new Disney continues to set the pace in what is an exciting and dynamic industry.

"Furthermore, I'm convinced that this combination, under Bob Iger's leadership, will be one of the greatest companies in the world. I'm grateful and encouraged that Bob has agreed to stay on, and is committed to succeeding with a combined team that is second to none."

Featured Image Credit: Disney/The Simpsons

Topics: Disney, TV and Film, US Entertainment