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​First Pictures From Inside World’s Biggest Primark

​First Pictures From Inside World’s Biggest Primark

Ahead of its grand opening later this week, the first pictures from inside the world's biggest Primark store have emerged - showing off attractions like a Disney cafe and dedicated Harry Potter area, among others.

The shop has five floors. Credit: BPM
The shop has five floors. Credit: BPM
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Set over five floors, the new Birmingham Primark looks like it's going to be more like a theme park than a humble clothes shop.

The shop looks like it'll be good for Disney lovers. Credit: BPM
The shop looks like it'll be good for Disney lovers. Credit: BPM

Along with womenswear, menswear, kidswear, footwear, accessories, lingerie, beauty and homeware, the store also boasts its very own barber and beauty studio.

The beauty studio. Credit: BPM
The beauty studio. Credit: BPM
The barbers. Credit: BPM
The barbers. Credit: BPM
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On Monday night the store welcomed friends and family guests for a sneak peek, with many coming out gushing about its sheer size - and the Disney cafe, which seems to be the biggest hit.

Credit: Birmingham Retail BID
Credit: Birmingham Retail BID

One person tweeted: "I've just been to the BRAND NEW Birmingham Primark store and it looks amazing!! Of course I had to stop off at their Disney cafe for refreshments! Well done Primark!"

Another wrote: "Excited & lucky to be at @Primark biggest store in Europe in Birmingham today which opens Wednesday. It's AMAZING. I literally don't know where to look first."

The shop floor. Credit: BPM
The shop floor. Credit: BPM

A third said: "Just been to the pre-opening of the new @primark in birminghamcity centre. absolutely massive and everything there, really nice opens officially Thursday #spoiltforchoice."

Someone else wrote on Instagram: "Had a great time at the new @primark in Birmingham I can say it's huge... took me 2/3h just to walk around and I love it."

The exterior. Credit: BPM
The exterior. Credit: BPM
The Harry Potter area. Credit: Birmingham Retail BID
The Harry Potter area. Credit: Birmingham Retail BID

Speaking to Birmingham Live ahead of the launch, a spokesperson for Primark said: "We confirm plans to open our new flagship store in Birmingham, on April 11, 2019.

"The store, Primark Birmingham High Street, will be our largest to date and 187 in the UK.

"It will feature the latest contemporary shop fit and an enhanced customer experience across 160,100 sq ft of retail space and five floors of fashion.

"The store will create more than 500 new jobs, while 430 colleagues will transfer from our existing location in Birmingham.

"The store will have the latest trends in womenswear, menswear and kidswear including footwear and accessories, as well as lingerie, beauty and homeware."

The store has five floors. Credit: Birmingham Retail BID
The store has five floors. Credit: Birmingham Retail BID

They continued: "In addition to amazing fashion at amazing prices, this store will have many new features.

"They will include Primark's largest ever beauty studio for nails, make-up, hair, eyebrows and lashes, a barber's and three unique and amazing dining experiences."

The store opens to the public on Thursday 11 April.

Featured Image Credit: BPM

Topics: News, Harry Potter, Primark, Shopping, Disney, UK

Jess Hardiman

Jess is a journalist at LADbible who graduated from Manchester University with a degree in Film Studies, English Language and Linguistics - indecisiveness at its finest, right there. She also works for FOODbible and its sister page Seitanists, which are both a safe haven for her to channel a love for homemade pasta, fennel and everything else in between. You can contact Jess at [email protected]

 

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