Celebrations boxes will have Bounty chocolate worth £25,000 this Christmas

Believe it or not, there are people who walk amongst us who don’t enjoy a delicious Bounty. I know, I know - I find it hard to come to terms with, too.

But I reckon all of that will be set to change this Christmas after Celebrations has shared details of its festive competition, which is all centred around the coconut chocolate bar.

This Christmas, when you’re tearing into a tub of Celebrations keep your eyes peeled for a blue ticket tucked amongst the sweet treats that could bag you a very special 9-carat solid gold Bounty.

The 9-carat gold bar weighs over 1kg, and is a complete one-of-a-kind, valued at a whopping £25,000, with the potential for its value to increase over time as the cost of gold increases.

Celebrations parent company Mars, say ‘the finely crafted confectionary masterpiece provides a symbol of love for Bounty aficionados and a golden opportunity to cash in for Bounty haters’, and hope that it will boost the appeal of the ever divisive Bounty.

Mars

Alongside the top prize of the solid-gold bar, Bounty blue tickets are hidden in tubs on sale at supermarket Tesco and also include other cash prizes of up to £10,000.

According to a survey of 2,000 people on behalf of Celebrations, Bounty came bottom, with more than half (52 percent) of Brits saying it was their last pick. I demand a recount.

Last year, Mars even launched special 'no Bounty' tubs of Celebrations, for the true fiends out there.

Mars has enlisted Bargain Hunt's Danny Sebastian to help the spread the message, with the TV personality saying: “As a Bounty lover myself it’s been hard to see the treatment the poor coconut choc has received over the years so I’m glad we’re pushing for #BringHomeTheBounty this time round.

Mars

“I’ve seen lots of valuable items in my time, but this one-of-a-kind golden Bounty bar is up there with the best of them - it’s a wonderfully unique decorative display piece that will dazzle and delight all who look upon it.”

Kerry Cavanaugh, Mars Wrigley’s UK, Business Unit Director, said: “Every year, we love seeing the debate rage over our beloved Celebrations tubs. This year, our much-loved Bounty bar has gone Gold! The Bounty bar is worth £25,000, which surely is enough to make even the most dedicated Bounty-haters reconsider their stance. We’re excited to hear the public’s verdict – would you treasure, or would you trade? Bring Home The Bounty!”