People are having their Twitter accounts automatically suspended for tweeting the word 'Memphis'.
Dozens of users have reported having their posts almost immediately removed and their accounts blocked for sharing the word.
And it appears that those who have dared to tweet the name have received a message informing them they have been locked out for 12 hours.
Even Dutch midfielder Memphis Depay's club Olympique Lyonnais have commented on the unexplained series of bannings.
Sharing a snap of the player, the club's US account asked: "Hey, @Twitter - can we talk about him yet?"
Hey, @Twitter - can we talk about him yet? :smile: pic.twitter.com/nVn3nY9zBb
- Olympique Lyonnais :flag_gb::flag_us: (@OL_English) March 14, 2021
Under the tweet, a number of users have been egging each other on to write his name, asking each other what is Depay's first name or what is that city in the US called?
And it's not gone down well for those who have, with countless posts being removed.
Where Memphis' name had been, it now reads: "This tweet violated the Twitter rules."
In a bid to get around it, some have taken to adding accents onto certain letters in the word or writing it out in capitals. For example, 'Memphìs' and 'Memphis'.
It's not quite clear why it is going on, and Twitter are yet to comment on the bizarre happening.
LADbible has contacted Twitter for a comment.
But while those affected will have their accounts back with them in a few hours, the same cannot be said for more serious and repeat offenders.
Last month, Twitter announced Donald Trump will be banned from Twitter forever - even if he runs for president in the future.
The former POTUS was booted off the social media platform back in January after the deadly Capitol riots.
And Twitter's chief financial officer Ned Segal has said the ban will remain no matter what.
He told CNBC's Squawk Box: "If you are removed from the platform, you are removed from the platform.
"Whether you are a commentator, you're a CFO, or you are a former or current public official.
"Remember our policies are designed to make sure that people are not inciting violence. And if anybody does that we have to remove them from the service. And our policies don't allow people to come back."