If you're struggling in the heat today, how about buying a freezable bra that will literally cool your breasts? If you're not a woman, how about doing the decent thing and picking one up for her?
You've probably spotted it already, but it's quite warm out there.
In fact, it's bloody sweltering.
How about some freezable inserts that you can stick in your bra to keep your boobs nice and cool?
Hell, it's so hot right now that most men would probably give this a wear too. Desperate times call for desperate measures, after all.
They're called Bra Coolers and they have been specially created by Polar Products with the direct intention of keeping the heat off your chest.
Each pack is machine washable and reusable - that's a bonus - and will miraculously freeze solid at around 14C so that you can take them out and about with you without fear of embarrassment.
So, how does this work, and where do I sign up?
Well, the company says: "Cool58° cooling packs freeze solid at a moderate and comfortable temperature of 58° Fahrenheit, so they can be activated in a freezer, refrigerator, or even a cooler of ice water.
"Packs can simply be submerged in ice water or placed in a refrigerator or freezer to activate.
"Activate by simply submerging the packs into ice water for up to 20 minutes when access to freezers is not available."
They're made out of cotton, which you'd have to guess feels a bit better than the alternative, and each of the packs you can buy contains two pairs of coolers and one cover. They come in a variety of sizes.
If you're - let's just say - well-endowed in that area, cup sizes above D cup get a double set whereas A, B, and C cups only need a single.
Their official website adds: "Cool your t**s! Literally! Having a major hot flash or some night sweats?
"Throw these babies in your bra or against your chest and feel instant cooling effects.
"When you are overheated, sometimes all you need is a quick, refreshing cool down in just the right places!"
If you want to grab one, head over to their website and fork over $37.11 (£29.70) for a set.
It seems as if they really work, too. One happy customer said: "Polar Products are amazing!"
Another added: "The scarf and bra coolers are so discreet and really helpful, especially with the inserts frozen solid."
Hell, it's so hot right now that many of us will try anything to get a bit of relief.