As technology continues to blow our collective mind, it's always incredible to see new advancements.
Take Sony's new TV as an example of how bigger is always better.
But the technology company hasn't just gone and built something that's slightly bigger than a competitor's. No they've knocked it out of the goddamn park and it's size is genuinely baffling.
Introducing the 16K Sony TV that's two storeys high.
Just to put that in perspective, 1080p HD is considered to be pretty decent when watching sports or your favourite TV shows. Well this television has 64 times more pixels than that one.
Imagine watching the footy or Game of Thrones on this bad boy.
If we're getting into the specifications, it's 19.2 metres (63ft) wide and 5.4 metres (17ft) high.
Strategy Analytics' David Mercer told the BBC: "We're moving slowly towards 8K TVs at the end of the decade and who knows how long it will take to get beyond that, so 16K is likely to be limited to the corporate world for the time being.
"But there's no doubt about it. These displays are incredibly impressive in person - even 8K on a big display is almost mesmerising.
"When you get to this resolution it delivers almost a quasi-virtual reality experience as your eyes perceive there to be depth to the content."
That's a shame we, the humble consumer, won't be getting it soon, but if you're a fiend for big TVs then take a look at Samsung's piece of tech dubbed The Wall.
Samsung pulled the curtain on the 219-inch TV at the CES technology expo in Las Vegas, where tech companies show off their latest and greatest inventions sure to be a hit with everyone.
Who couldn't love a TV that big? It's probably so big that you wouldn't even need glasses to watch.
This is the second vision of the massive telly, with the South Korean company releasing The Wall 1.0 last year at the CES conference, which was still an eye-watering 146-inches.
Now, if 219 and 146 inches are way too big for your eyes or your actual wall then that's understandable. At the same expo, Samsung unveiled a TV that's a humble 75-inches, which it has dubbed 'The Window'. Doesn't have the same ring to it, does it?
There's no word yet on how much The Wall 2.0 or The Window will set you back but we can assume that it will cost you a pretty penny.