Influencer And YouTuber Now One Of The Most Popular Career Aspirations For Children
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Parents and teachers would always ask young people what they wanted to be when they grew up and they'd usually get an adorable response like 'astronaut' or 'cowboy'.
But it seems like times have definitely changed.
Awin put out a survey to around 2,000 parents in the UK with at least one child aged between 11 and 16 and they were asked what they believed their kid wanted to be.
Interestingly, social media influencer and YouTuber were two of the most popular aspirations, coming in second and third after docto.
Clearly people who see content creators who review products, travel the world and generally appear to be having the best time of their lives is attractive.
Funnily enough, despite these two professions being highly sought after, Awin's survey found that parents largely didn't know what social media influencers did and even more weren't aware that they could make money from it.
Awin influencer marketing consultant Carina Toledo said: "The rise in influencer marketing has been seismic, with our data showing an increase in activity and sales across the board, so it is not all that surprising that social media influencer is a genuine aspiration of many young people.
"Whilst traditional jobs are still vital to our society, whether we like it or not there is a place in the modern world for more unconventional jobs such as influencers, YouTubers and bloggers."
A separate study found that 86 per cent of American kids want to become a social media influencer. Morning Consult's data has shed light on just how sought after the profession is, with 12 per cent of kids surveyed believed they already were an influencer.
According to CBS, the industry is tipped to be worth around $6.5 billion by the end of the year and there is some big money to be made. Some of the biggest stars rake in millions a year thanks to advertising, paid partnerships and paid appearances.
Some have been able to spawn spinoff products like makeup and clothing lines because they have such a following on social media.
Brands love influencers, especially considering another report found that young people trust their product recommendations over big-name celebrities.