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Owner of London's ‘x-rated playground' says there's one rule to follow

Home> Community

Published 12:13 5 Apr 2026 GMT+1

Owner of London's ‘x-rated playground' says there's one rule to follow

Em Carter and Richard Burton met in 2020 and began their business venture

Britt Jones

Britt Jones

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A woman who runs a sex party business, has revealed how she got started, and the rules set in place to make it safe for everyone.

Em Carter, who grew up in a town in Oxford, has opened up about the world of hosting sex ‘playgrounds’ for people in both the UK and in Ibiza, allowing groups to engage in orgies in a controlled environment.

Co-founded with her friend Richard Burton, Dominium Vita is a luxury members’ club for likeminded individuals who are into ‘sex soirées’ and want to get it on with others.

But this isn’t the first brush of the adult industry Em has been exposed to, as she explained on the Provocateurs Podcast last year that ‘straight out of University I got into the sex industry’, revealing she had been a dominatrix prior to co-founding Dominium Vita with Richard.

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Em Carter and Richard Burton set up Dominium Vita (Instagram/@the_one_and_only_mr_rb)
Em Carter and Richard Burton set up Dominium Vita (Instagram/@the_one_and_only_mr_rb)

Em wrote for The Sun that she and Richard sell tickets to their exclusive events from between £40 and £115, and while she used to join in, she’s since revealed that it ‘wasn’t appropriate’ as the host.

“As a host, you have a responsibility to everyone in the room. If something goes wrong, I can’t be in the middle of a threesome,” Em wrote.

That responsibility also is embedded in the core rule of a Dominium Vita party: ‘Respect and community’.

Em penned: “Our rule for party-goers is to learn how to say no, and learn how to hear it, too.”

She added: “People must be respectful – no solo play, no photos or videos and no leering.”

150 can be at an event at one time (Getty Stock Images)
150 can be at an event at one time (Getty Stock Images)

Em shared that she went to the University for the Creative Arts in Epsom, and wrote that she began ‘webcamming aged 19 to earn extra cash’, where ‘things progressed’ and she was offered more money to do kinkier things.

Then in 2017 or 2018, Em admitted to going to her ‘first sex positive event’ in a church in her early 20s, before having to leave the world ‘for a while’ to ‘get into a relationship’.

She wrote: “I attended my first sex party at Torture Garden – a fetish club in London with several play rooms and dungeons dedicated to different kinks and desires.

“I went with a man I was in a relationship with, and it was so liberating, I was instantly hooked.”

But after the pair split, she got ‘together with someone who wasn’t interested in that scene, so I stopped going for a while.’

However, when Covid caused the world to shut down, Em told the podcast host that’s when she met Richard and decided to jump into ‘the deep end’ and go to a lot of ‘play parties’.

From there, the pair began to host their own for close friends, and before they knew it, they had begun their own events business, where 150 people can attend at one time.

She explained in the article that she set it up to feel 'part of a community where people are open-minded, confident and sexually intelligent’.

“For me, it’s about being unapologetically my freaky self – and I’ve never been happier,” the sex event host concluded.

Featured Image Credit: Instagram/Missem_carter

Topics: Sex Education, Sex and Relationships, Community, Lifestyle, UK News

Britt Jones
Britt Jones

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