A man who spent £12,500 to 'become a dog' has explained why he did it.
Many of us have splashed unadvisable amounts on fancy dress costumes, but a bloke from Japan named Toco took things to an entirely different level.
Watch him explain why here:
As you can see in the video, Toco spunked a wedge on an incredibly lifelike canine costume, and while the creation is undoubtedly impressive, the big question is - why?
Well, Toco decided to answer some questions on YouTube - in his dog suit, of course - and he explained that it's more than just a fun bit of dress up for him; it's a dream realised.
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"I have had a vague dream of becoming an animal since I was a child," he wrote in the caption (dogs can't talk, remember).
"When I fulfilled that dream this is how it turned out. I've wanted to be an animal ever since I can remember.
"So what was the trigger? It is difficult to answer the question."
As for why he decided to embody a collie, of all creatures, he continued: "The reason for this is because it is my favourite breed and because of its size.
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"I am particularly fond of cute quadrupedal animals.
"The fact that the size gap with humans is not large was also a deciding factor."
To be fair to Toco, who hasn't looked on at the life of a dog with envy? 'What should I do today?' thinks the dog, 'I guess I'll just sleep and play whenever I'm not being fed.'
They've got it worked out, haven't they? No renting, and commuting, and networking for them.
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Of course, buying one of these suits won't make you a dog, but it will set you back more than £12,000 in the rat race.
Toco purchased his costume from Zeppet, a Japanese company that creates sculptures and models for films.
Offering up a bit of an insight into the design process, the company said: "The point is that the skeleton of a dog can be reproduced on the skeleton of a human.
"Since the structure of the skeleton is very different, we spent a lot of time studying how to make it look like a dog."
They added: "In addition, we collect photographs taken from various angles so that the beautiful coat of the collie can be reproduced and devised so that the coat will flow naturally."
Jake Massey