Language is an ever-changing beast and there's an argument to be had that there is such a thing as a voice of a generation.
It's given rise to the idea of the 'Gen Z' voice, speech patterns unique to that latest cohort of humans reaching adulthood where their language and slang is being poured into the grand melting pot of discourse.
Memes, insults and all manner of other terms which are used enough eventually have a wider impact on language itself, and they're the latest in a long line of contributors to the spoken word.
Voice actor Tawny Platis suggested that John Krasinski's work as Jim from the American version of The Office had informed the 'Millennial voice', explaining his 'hey, I'm just a guy. I'm not really an actor' casual style created a 'conversational' style that became all the rage.
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However, she explained that a few years ago 'Gen Z got old enough to buy stuff' and they found that way of speaking didn't chime with them.
"So, now what we see in our scripts and in commercials is something called 'detached', which is supposed to sound flat and like you're talking to someone without looking up from your phone," Tawny explained.
"And I am simply relaying to you how that voice is described. I'm not giving my opinion on it one way or another.
"But, I will say that I find it interesting that it's very similar to how Gen X was depicted in the '90s when it comes to that apathetic and blank vocal style that was devoid of any affect except judgment.
"Just because I'm pretty sure most of Gen Z's parents are Gen X, and usually kids try to differentiate themselves from their parents.
"So, if you are wondering why everyone on TV sounds like they're a Millennial who's casually confiding in you or someone in Gen Z who cannot be bothered, it's not really that media is affecting culture so much as holding a mirror up to it."
To illustrate her point in her video she played a clip of the 'detached' voice to show audiences exactly how things were different now.
Each generation is going to have its own distinctive voice and in some way it'll be a development or reaction to what came before it in an attempt to differentiate themselves from other groups.
Following on behind Gen Z is Generation Alpha, because back in the day someone came up with the generational moniker 'Generation X' and we've basically never managed to get over that.
Anyhow, this cohort includes people born in the 2010s and as such are now making up the majority of teenagers and soon enough there'll be the first Gen Alpha adults.
How they affect the language and what their preferred style will be is anyone's guess.
Joe Harker