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Of all the exciting Oscars action last weekend, right up there was the revelation that Emma Watson had inked herself up with a celebration of the 'Time's Up' movement, which was a response to the Harvey Weinstein scandal and subsequent #MeToo campaign.
Across the board, people were praising her for such dedication to the cause - and yet it didn't take long for some to pick up on the fact that there was one glaringly obvious mistake. Her tattoo artist had forgotten the apostrophe. D'oh.
Well, it turned out the tattoo was just a temporary, but that didn't stop the masses from calling out her grammatical error - after all, with Watson being a highly educated graduate of Brown University and a UN ambassador, you'd think she'd have her punctuation and grammar on lockdown.
Now she's responded with an amusing tweet to show that she's not particularly fazed by it all:
Fake tattoo proofreading position available. Experience with apostrophes a must.
- Emma Watson (@EmmaWatson) March 5, 2018
People were quick to join in the joke, while many others used it as the long-awaited opportunity to geek out on the English language together.
I would like to take you up on this job opportunity? I have a masters in proofreadery graduated with a 1st from Tattoo Uni top of my class pic.twitter.com/9vpb66m09p
- Megan (@meganflockhart) March 5, 2018
*quits job as a book editor to read fake tattoos for @EmmaWatson, has "No Ragrets"*
- Sandra D (@sand_rad) March 5, 2018
Not only am I good w apostrophes, I'm also very adequate when using the oxford comma
- Maolin Macatangay (@maomacatangay) March 5, 2018
The tat was a reference to the Time's Up movement, which took off in 2017 following a slew of sexual assault and harassment allegations against a number of high profile men.
Watson has been a vocal supporter of the Time's Up movement, and a notable voice for women's rights - having been appointed UN Women Goodwill ambassador in 2014.
Last month, she donated £1m of her own money to The Justice and Equality Fund, which was set up in the wake of the #MeToo and Time's Up movements with the aim of tackling sexual harassment and discrimination in the entertainment industry.
Watson's grammar lapse may have gained a few headlines, but the good thing about apostrophes is that you can always add them in afterwards. Nifty, eh?
Plus in the grand scheme of things, an absent apostrophe compared to years of systemic societal and industry misconduct -, along with Watson's own efforts towards positive change - suggest that she should have probably been given a pass on this one.
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