CCTV footage of poor Snoop being left on a road in Stoke-on-Trent was released by the RSCPA, and naturally it took no time whatsoever for everyone to fall in love with the pooch - including, it seems, Snoop Dogg himself, who was moved after being shown the video clip of his namesake in distress.
In fact, Snoop felt so strongly about what had happened to his four-legged counterpart that he even offered him a home at 'Casa de Snoop'.
He told the Daily Star: "It is heartbreaking.
"There is always room for another dog in Casa de Snoop.
"If he really needed a home then he has one with us.
"But I don't think there is going to be any shortage of loving homes after all the exposure he has got."
Snoop had been dumped on the corner of Timor Grove and Pacific Road in Stoke-on-Trent at around 5pm on 17 December - that's right, just before Christmas. Seriously, who could do that?!
In the clip, a man can be seen placing Snoop and his bed on the roadside, before dashing back to the car.
Snoop - who was named by staff at the veterinarians where he was being cared for - jumps up at the window of the vehicle, but his attempts are fruitless, and the car drives off.
In a statement alongside the video, RSPCA inspector Natalie Perehovsky said: "The footage has to be seen to be believed, it's just awful.
"To see the poor dog in such obvious distress jumping up at the car as it drives away it just heart-breaking.
"I can't understand how someone could do this.
"The vets scanned his microchip and we have traced two previous owners in the Birmingham area, but do not believe either are the current owners, and therefore not those responsible for abandoning the dog.
"One man can be seen clearly in the footage dumping the dog, and there is a second person in the driver seat of the car.
"I am very keen to hear from anyone who recognises the vehicle, the man or the dog."
Thankfully, Snoop looked healthy and happy when he appeared on Good Morning Britain, where Perehovsky said there had been a huge interest from people who want to give the pooch a new home.
"We've had lots of people, he's not for rehoming yet but soon as he is we will let people know," she said.
"For now, we want to know where he's come from, any bit of information to try and piece together how he got where he was.
"His microchip details are not up to date, so we know he's had another home since then.
"He's been in the kennels. He's good with other dogs, he likes to be next to you. He's had so much attention."
Looks like we might have to wait a while before the pooch starts rubbing shoulders with rappers at Casa de Snoop...
Featured Image Credit: RSPCA/PA