While he might become known as the MenuLog king, Snoop Dogg is expanding his business ventures by releasing his new breakfast cereal, ‘Snoop Loopz’.
Fellow rapper Master P, who is also the brand chief executive officer of Snoop’s company Broadus Foods broke the news via Instagram: “Broadus Foods introduces the best tasting cereal in the game Snoop Loopz. @snoopdogg we’re taking over the grocery stores. Snooploopz.com. The more we make the more we give.
“Berry delicious Fo Shizzle! You won't have to go on a treasure hunt looking for marshmallows in Snoop Loopz we have more!”
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Not only does this delicious gluten-free cereal sound like the perfect way to start your day, but each purchase also goes towards a few charitable organisations.
One of them is Door of Hope, a Christian non-profit that helps people dealing with homelessness.
“The heartbreak of homelessness can’t be solved by providing a bed for the night, a hot meal and a shower, or financial assistance alone,” the Snoop Loopz website reads.
“We address the root causes of homelessness with our holistic approach, while simultaneously keeping families together. We listen to our families, give them a voice, advocate for them, and empower our families with the tools they need to succeed.”
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The company hopes to address homelessness while ‘adding diversity into the grocery stores industry and creating opportunities for minority-owned food products and brands’.
Broadus Foods works alongside entrepreneur Nic King who shares Snoop and Master P’s same passion for empowering Black business owners through their creative projects.
In an interview with Afro Tech, King said he was excited by the prospect of a ‘Black cereal company’, something he considered while launching Proud Puffs cereal.
Speaking of Proud Puffs, the first ever Black-owned cereal company, King said: “While putting everything together, I was like ‘Great! This can be the first Black cereal company, that’s awesome, but what am I doing?’ Like how will this impact the community? That’s where my brain went next,” he said.
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However, as a self-described cereal lover, King knew he wanted to provide a slightly healthier and more accessible product to the masses, particularly for the low-socioeconomic communities.
He added: “I knew I had to deliver something that was healthier, especially with all the food deserts occurring mainly in urban communities.
"I was like, I have to go vegan. I have to go plant-based, I have to give a healthier option.”
It's safe to say Snoop Loopz is on similar path.
Featured Image Credit: masterp / Instagram. REUTERS/Mario Anzuoni/ AlamyTopics: Celebrity, Snoop Dogg, Food And Drink