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You Can Now Activate Borat As A Voice Assistant On Amazon Alexa

Amelia Ward

| Last updated 

You Can Now Activate Borat As A Voice Assistant On Amazon Alexa

You can now activate Borat to be your new voice assistant on your Alexa, if that's something you really want:


Following the release of the second Borat film, Sacha Baron Cohen's character can now be part of your everyday life.

Borat can give you pretty rubbish jokes, bizarre stories and weird news updates all in the comfort of your own home.


It's only available for a limited time, with the Borat Assistant staying with you until he needs to 'go make toilet'.

To kick it off, just instruct the programme to start by saying: "Alexa, open Borat Assistant."

You have to accept that you might hear some adult related content.

Then you can do all sorts - get him to give you the latest headlines (in Borat style of course), sing you a song or tell a 'joke'.


Spoiler: the news largely revolves around things like potatoes and bears. And the musical offerings? Well, there's a medley of anthems to look forward to.

Amazon Prime has said the new Borat sequel drew 'tens of millions' of viewers on the streaming service globally over its opening weekend.

According to Variety, Amazon would not divulge the exact figures, but said previous estimates had been wrong.


Initially, TV analytics provider Samba TV placed the US viewership at 1.6 million households over the film's opening weekend on smart TVs.

However, an Amazon spokesperson told Variety that these numbers were incorrect - although declined to provide the company's own internal viewing numbers for the movie, simply saying 'tens of millions' tuned in during that period.

Sacha Baron Cohen, who stars as Borat. Credit: PA
Sacha Baron Cohen, who stars as Borat. Credit: PA

Amazon has also said that within the first few hours of its Borat watch party last Thursday night (22 October), more than one million fans tuned in for a live Q&A with Sacha Baron Cohen's titular character, and to participate in a worldwide dance party.


Jennifer Salke, Head of Amazon Studios, said in a statement: "Sacha has masterfully created one of the most well-received films of these unprecedented times - showcasing some of the best and the worst of us, wrapped in one outrageous moment after another.

"With the tremendous launch of this global, tentpole movie, it's clear our customers around the world want content that is both relevant and entertaining."

Featured Image Credit: Amazon Video

Topics: TV and Film, Borat

Amelia Ward
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