Four Seasons has already conquered the luxury hotel market, so it's now taking its talents to the seven seas.
The upmarket Canadian firm's latest venture, Four Seasons Yachts, promises it will be an experience of a lifetime - for those who make the exclusive guest list.
Built with 'immersive luxury experiences' in mind, the grand 14-deck cruise ship is scheduled to hit the water at the end of 2025. And it won't come cheap.
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The 679-foot vessel, that's expected to cruise the Caribbean in the winter and the Mediterranean in the summer, will be kitted out with all the frills you would expect from the Four Seasons.
It will boast 95 suites on board with around 580 square feet of space as well as stunning private verandas to take in the views.
But the jewel in the cruise's crown is the Funnel Suite, which is so huge that it will span across four of the ship's decks.
The penthouse-style space has its own massive outdoor terrace and can accommodate up to six lucky guests.
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They won't miss a moment as the suite has floor-to-ceiling wraparound glass windows, giving passengers a 280-degree view of the sea. It cost Four Seasons $4.5 million (£3.6m) to build and install.
The Funnel Suite will also have a private wading pool as well as a spot for in-suite spa treatments.
Elsewhere, the luxury yacht will boast one of the largest pools at sea spanning a whopping 20m, complemented by a stylish lounge area for guests to dry off in.
If you fancy a dip in the sea, you can also dive into the vessel's very own Marina that will reportedly stretch across the width of the ship.
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It's being built to cater for swimmers, water sports, sailing, snorkelling and even windsurfing.
The area will include tiered lounging decks and al fresco seating as well as large platforms for tourists to sit back and relax on.
Guests won't have to lift a finger either, as a dedicated Marina crew will be on stand by to tend to their every need.
Apparently, the number of staff is set to drastically dwarf the number of guests.
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Passengers will be able to hire 'sea limousines' on the swanky cruise, to get to and from their destination or to explore hidden gems on the coast.
After working up an appetite, they can then head to one of the 11 restaurants on board the invite-only cruise.
Four Seasons have teamed up with luxury yachting company Marc-Henry Cruise Holdings and Italian shipbuilder Fincantieri to bring their opulent vision to life.
If this sounds like a bit of you, then a stay will set you back an eye-watering $2,500 (£2,000) - and that's just the starting price.
Reservations for the first voyages will open in January next year, but will first be available to an exclusive list of travellers.
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Loyal Four Seasons guests and other travel partners will get first dibs, but the yacht will also have an online waitlist for people to join.
CEO of Four Seasons Yachts Larry Pimentel told Penta Magazine: "It was important not only from an audience perspective but also from a category perspective to lean into scarcity.
"To this end, voyages are being distributed by invitation only, beginning with Four Seasons guests and travel partners.
"Having this type of managed distribution system puts us more in the realm of a luxury membership club than a discrete product.
"This strategy sets us up to build more of a community around our offering and long-term relationship with our brand."
Topics: Travel, Money, World News
Olivia Burke