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September 8 will be the day that many will go to the cinema happy people, and come back suffering from caulrophobia - a fear of clowns.
It, the adaption of Stephen King's famous novel and remake of the 1990 miniseries, is finally out in cinemas - with the author giving it his blessing.
The movie, which heavily stars Pennywise - the clown who's a shapeshifting and malevolent entity millions of years old which terrorises children by exploiting their fears and phobias - is set to scare people half to death.
Credit: Warner Bros
There are people who make livings out of being clowns, more for children's parties than scary movies, and love being in makeup.
But it's hard to imagine what these people look like out of costume. This is certainly the case with Bill Skarskgard, the man who plays Pennywise.
It's almost impossible to see a familiarity in the clown to the 27-year-old Swedish actor.
The Swede, with his slicked-back brown hair, and defined chin, has also had roles in Atomic Blonde and The Divergent Series: Allegiant. He also starred in Hemlock Grove, the Netflix horror series.
But acting also runs deep in his blood. His dad is Stellan Skarsgard who features in Good Will Hunting and Avengers: Age of Ultron.
His brothers are also Alexander Skarsgard (True Blood, Big Little Lies), Gustaf Skarsgard (Vikings) and Valter Skarsgard (Black Lake).
Getting into the role can't have been easy, and director Andres Muschietti told CinemaBlend how perfect Skarsgard was for the job.
"Pennywise was a tough one. But the moment that I saw Bill, I got immediately intrigued by him. And I said, 'maybe this guy'."
He added that he wanted to 'deviate' the character's eyes and had planned to use CGI, however Skarsgard was up for doing it himself.
"He was here in the morning and he was doing the trick. It's crazy. What are the chances the guy that you picked for the role could do it?" Muschietti said.
It became a sensation when Tim Curry took on the original role, so it's big shoes to fill. The 80s and 90s kids probably have him to thank for their phobias.
Muschietti has complete faith in his choice though. He said: "Skarsgard's Pennywise has a far more sinister edge, marked by piercing yellow eyes and contorted movements. The two Pennywises have different personalities."
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