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But while we're all sat there binging on our choccies without even pausing to take a breath, one woman's put us all to shame by managing to hold off on eating an Easter egg for almost 50 YEARS.
The Cadbury Creme Egg now belongs to Ainslie Peters, 48, but it used to be her grandmother's.
Ainslie's grandmother, Jean Peters, was gifted the egg by her future husband, Dan Clark - who gave it to her on their first date back in 1973.
The present clearly won over Jean, who was in her 50s at the time and recently widowed, as the two quickly fell in love and tied the knot the following year.
The egg has remained a treasured family memento, and is kept in a glass cabinet with its foil wrapper still intact.
When Jean died in 2010, the egg was passed on to Ainslie, who keeps it on display at her home in Kirkcaldy, Fife.
She said: "The egg is just something I remember from all of my childhood visits to see my gran in Glasgow, she kept it in a glass cabinet with her ornaments.
"Me and my three sisters did ask her about it but she would just laugh it off.
"Eventually she told us the story, that Dan had given it to her on their first date.
"My gran died in 2010 and it was the only thing I asked if I could have."
Ainslie - who doesn't even like Creme Eggs herself - keeps the egg in a cabinet alongside an order of service from her dad's funeral, and a miniature wooden model of the Glasgow skyline.
She added: "I'm quite a sentimental person.
"I keep stuff just because someone has given it to me.
"My dad's father passed away the year I was born, leaving my gran a widow.
"Dan had also been married before and I think his first wife died too.
"To find love again a couple of years after her husband died must have meant a lot for my gran."
Jean treasured the Creme Egg, and had taken it with her when she moved from the flat she had shared with Dan in Kilbirnie, North Ayrshire, to sheltered housing.
Sadly, Dan died in 1981 - while Jean lived until the grand age of 94.
Ainslie continued: "Gran stayed in their flat in Kilbirnie right up until she moved to sheltered housing in 2001 - the Creme Egg went with her.
"When she passed away in 2010 that was the one thing I asked for.
"It's just me being a bit of a daftie.
"I've never peeled the foil back and I wouldn't disturb it."
The Creme Egg was launched by Cadburys in 1971, not long before Dan decided to give one to Jean.
This Easter, the old-school egg will mark 46 years since Jean and Dan's memorable first date.
Ainslie added: "I've never been tempted to even unwrap it and see under the foil and won't ever be eating it - I don't even like Creme Eggs."
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