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Featured Image Credit: Epic Pies
In short - and brace yourself for this - they've stuck a full English breakfast inside a puff pastry pie.
It's called the 'Full English Tart' and it seems like a pretty amazing, if slightly stodgy, way to start a successful day.
The offering is the creation of the aptly titled Epic Pies in London's St Paul's area. If you fancy ordering this breakfast behemoth, you'll have to start early.
It contains - deep breath - two sausages, two slices of bacon, a load of sautéed mushrooms, some baked beans, a fried egg and some cherry tomatoes.
That's all served inside a giant puff pastry tart base.
If that doesn't leave you drooling onto your mobile phone - or whatever you're reading this on - there's probably something wrong with you.
Even better news, it won't set you back an arm and a leg to buy one of these.
In fact, they're priced fairly reasonably at £7.95. Not bad, given everything that is crammed into it.
If you're still looking for more, they've also got the option to add on a piece of black pudding or a hash brown for an extra quid.
Go on, a fry-up needs a bit of black pudding, doesn't it?
Oh, and if you're a real sad sack, you can get rid of the pastry for just some toast - but where's the fun in that?
Epic Pies was established in 2015 and considers itself a 'very British patisserie'. Accompanying their pies - in typical London style - is mash and liquor.
For the uninitiated, liquor is a strikingly green liquid made from parsley. Don't just judge it by the look of it, it's pretty nice in reality.
If this pie ain't your thing, there are a selection of other things that might tickle your fancy.
Their pies tend to have a familiarity to them, but usually with some sort of twist. So, their pork pie has a crumb on it made from pork crackling, and their beef pasty is made with puff pastry instead of shortcrust.
You see? Always the same, but always different.
If you fancy wrapping your gums around one of these special fry-up pies - or should that be pie-ups? - head on down to the shop, situated at 53-55 Carter Lane in the City of London.