The world is perhaps more sex positive than ever before and suddenly discussing our bedroom behaviours isn't that controversial.
Of course, when it comes to getting intimate with your partner, it's probably the opinion of some that the more the better, whereas others might prefer quality over quantity.
More and more folks seem to be into the idea of opening up a relationship to make sure that any sexual needs are properly satisfied, with trends such as hotwifing and swinging more popular than ever.
But for those of you who might be wondering how much on average you should be aiming for in the bedroom with your one partner, then fear not, because a doctor has got it covered.
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Dr. Rena Malik appeared on the Diary of a CEO podcast, she was asked by host Steven Bartlett about the 'big myth' many people believe - which is that other couples are 'having significantly more sex'.
She said: "What I really like to say is it's not the quantity of sex that matters, it's the quality of sex.
"If you're having good sex once a month that may be sufficient for you rather than having mediocre of bad sex four times a month, or 10 times a month even."
Naturally, everyone will have a different sex drive, and as long as you're happy with how things are going in the bedroom with your partner, then you shouldn't feel the need to compare. After all, comparison is the thief of joy.
Dr Malik adds: "Ultimately there's no right number, it's really what's right for you and I think focusing on some benchmark of sex is actually harmful because now you're like 'I need to have sex this many times'."
Sadly, there is a huge amount of misinformation around sex on social media, particularly when young people are growing up and relying on internet porn as their only source of information as to what sex should look like.
This is one of the reasons why the UK government has made big changes around trying to keep kids safe online, as it can spiral into bad habits later in life if their sex education proves to be more harmful than helpful.
But if you are still getting bogged down by the numbers rather than the performance itself, since you'd seemingly rather watch 10 bad movies than one fantastic one, then you should know that other therapists suggest that around once a week is the average for some couples.
As we get older, that number may drop because of other factors such as kids and work but there's no real reason to stop being intimate with your partner if you can avoid it and you should just aim for what's right for the both of you.
James Moorhouse