A serial prankster has been hospitalised after using Gorilla Glue to stick a plastic cup to his mouth, during his attempt at the so-called 'Gorilla Glue Challenge'.
The dangerous trend involves using Gorilla Glue on your body - which, it should go without saying, you really shouldn't do at all - as a nod to the ongoing saga of Tessica Brown, who went viral after spraying the strong adhesive in her hair.
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Len Martin, from Baton Rouge in Louisiana, decided to have a stab at the challenge, and used the glue to attach a red party cup to his mouth.
Martin said he wanted to prove the stunt wasn't as serious as others believed, attaching the cup to his face with an intention to 'lick it off', and posting the footage on Facebook for all to see.
"I've got some Gorilla glue right here," he says in the clip.
"I'm going to take it and put it on this cup, and put it on my mouth."
However, as you can imagine, things didn't end quite so well for Martin - who Metro reports is a bit of a 'serial prankster' - as he ended up in the emergency room to have the cup 'painfully peeled off'.
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After initially dismissing Brown's story, saying it was 'garbage', Martin has now changed his mind about the dangerousness of the viral trend.
In an update to followers, Martin later said: "I thought that chick with the Gorilla Glue was making that story up.
"But no, it's real. I don't know why I tried it.
"Now they talking bout cutting the tip of my lips off in surgery... yall pray for me #gorrilagluechallenge smh."
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He said to Fox 8: "Did you see what the lady did with the Gorilla Glue on her hair? I thought she was playing around.
"I didn't think it was that serious, that Gorilla Glue did all of that. I was trying to show people that it wasn't as serious as she was making it to be.
"I put Gorilla Glue in a cup, placed it on my mouth for a few seconds and started to lick it off, but that didn't work."
A spokesperson for Gorilla Glue said: "Our spray adhesive states in the warning label 'do not swallow; do not get in eyes, on skin or on clothing'.
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"It is used for craft, home, auto or office projects to mount thing to surfaces such as paper, cardboard, wood, laminate and fabric."
Featured Image Credit: Facebook/Len Martin