Peta Calls On Gordon Ramsay's Kids To Disown Him After TikTok Video
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In the clip, father-of-five Ramsay giddily climbs into a lamb pen and declares: "I'm going to eat you!"
The 55-year-old then rubs his hands together and says 'yummy yum yum yum yum', before asking the oblivious farm animals: "Which one is going in the oven first?"
Ramsay then picks out his prey, before jumping towards it and startling the livestock.
The video has been viewed 9.3 million times, and many of his fans found it amusing; however, there were plenty of people who were unimpressed by what they saw - including the folks at PETA.
Elisa Allen, PETA UK's vice president of programmes, has not held back in her assessment of the video.
She told LADbible: "Gordon Ramsay is a callous man who makes a fool of himself: intimidating gentle lambs is loutish, not amusing.
"What would be funny is if his children went vegan and disowned him – much in the way Elon Musk's daughter disowned her father.
"Those lambs are just babies who want little from life but the chance to live it and not end up in this moron's – or anyone else's – mouth."
There were many others who disapproved of the video - though perhaps not as vehemently.
Commenting on the video, one person said: "Ok I am not a vegan or vegetarian, but that crosses the line."
Another agreed: "I'm now closer to being a vegetarian than ever before."
While a third added: "Alright I think Gordon has finally lost it. Someone do something before it's too late."
LADbible has contacted Ramsay's reps for comment.
Of course, Ramsay has mocked veganism many times before, so it's doubtful that he'll be too concerned if his TikTok upset a few people.
That said, Ramsay claimed last summer that he was cutting down his meat and dairy intake and learning to make more vegan dishes.
In an interview with Yahoo, the Michelin Star chef said he was making the dietary changes for the good of his health – and it had actually positively impacted his cooking too.
Asked what the hardest thing to give up was, he said: "Dairy! As a chef I would be lying if I said I didn't want to indulge in rich dairy like butter, cream and milk.
"Oat milk really helped me to maintain that richness in a healthy way. My father passed away at 53 of a heart attack because of a poor diet. I want to set a good example for my children."
He added: "It [consuming a more plant-based diet] re-energized my love of food and made me more creative in the kitchen.
"It's too easy with a filet mignon. It has made me dig deeper, which is a huge advantage."