Moment news reporter makes man drop his brand new iPhone

Who could possibly forget the moment a poor bloke dropped his brand new iPhone just minutes after buying it live on TV?

The poor fella was apparently struggling to open it up in front of the camera (as we all know those pesky iPhone boxes never openly smoothly) and, when he finally gets it open with a bit of oomph, he drops it.

That alone is soul destroying, but adding salt to the wound was the crowd of people watching as they all mocked him.

Anyone get flashbacks of when someone dropped a plate in the school dinner hall and everyone felt the need to shout 'wheeey'?

Nervously, the Aussie chap picks up his phone and insists that it's 'all good' as there - luckily - doesn't appear to be any damage.

The gobsmacked reporter went on to say: "I'm not quite sure what to say right now."

The standard edition of the iPhone 6 cost £529 upon its release, while the iPhone 6 Plus cost £610.

The newest edition of the phone, of course, comes with newer and fancier features - including being able to track your pals to their precise location.

Apple's Vice President of hardware systems engineering, Deniz Teoman, explained in the keynote address that the second-generation ultra Wideband chip will help connect people who might be trying to find each other.

Deniz said: "Ultra Wideband is getting even better this year because just like Apple Watch, iPhone 15, has our cutting-edge second generation Ultra Wideband chip.

"So iPhone 15 can connect to other devices with this chip from up to three times farther away."

He continued: "This chip also opens up a completely new way to use Precision Finding on iPhone 15 to find your friends.

"When you're in a crowded place like a train station or a farmer's market, and your friends share their location, you'll be guided right to them, with clear directions and distance.

"It's built into Find My, so it has all the same privacy protections that users have come to trust."

Compared to the iPhone 6, the iPhone 15 will set you back an extra £270, with prices beginning at an eye-water £799.

Meanwhile, for the iPhone 15 Plus, you'll need a spare £899 lying about.