Some shoppers are fuming after finding out that the ABV (Alcohol By Volume) of Stella Artois has dropped to 4.6 percent, referring to the move as 'scandalous'.
The company recently lowered the alcoholic content of its canned and draft versions of Stella, along with the gluten-free alternative.
The ABV had previously been lowered from 5.2 percent to 5 percent, before it changed again to 4.8 percent in 2007.
It then fell to 4.6 percent in October last year - which has not gone down well with some shoppers, who have only just started to realise that there's been a big change to their beloved lager.
A one-star review for the 18-can cases of Stella being sold on the Tesco website claimed the drink tasted 'watered down'.
The disgruntled customer wrote earlier this month: "It was disappointing when they reduced it from 5.2% to 5%, then down to 4.8%. Was truly surprised to find they've now reduced it down to 4.6%. Tasteless, even compared to some supermarket brands. Would never have ordered these if I knew they were so watered down."
Agreeing, another reviewing the product on 20 January said the beer was 'ruined', adding: "Used to be my favourite drink and since it's been reduced to 4.6% it tastes like water. Please change it back."
A third said: "Can't believe it is down to 4.6% which is a real joke for a 'premium' lager! If you are in store then check the packs as I know some are 4.8% which is slightly better, but still not great!"
Someone else wrote in another one-star review: "A once great beer of the geezers. Now watered down to 4.6 per cent. Won't be buying this anymore, off to find another beer that is at least 5 per cent, or are the English not trusted with that anymore. First Becks, now Stella. Scandalous."
The product now has a 1.5-star rating on the Tesco website.
Dorien Nijs, brew-master at the brand's brewery in Leuven, Belgium, said: "Stella Artois still has the same full flavour and clean crisp taste, confirmed through rigorous testing by consumers, as well as internal and external beer experts across the world, including in Leuven, Belgium, the home of Stella Artois.
"Stella Artois in the UK will still be brewed using the original Stella Artois yeast and celebrated Saaz hops, in Magor, Wales and Samlesbury, Lancashire using British barley.
"We know that taste and quality remain the number one priority for Stella Artois drinkers, and we also recognise an ongoing health and wellness trend through moderation.
"We are proud that we can now deliver the same Stella Artois taste people know and love, with an ABV of 4.6%."
LADbible has reached out to Anheuser-Busch InBev for comment.
Chosen for YouChosen for You
Most Read StoriesMost Read