One thirsty punter enjoying the reopened pubs of England has made a name for himself by smashing down a Jägerbomb at 11am this morning, live on BBC News.
As the pubs of the country chucked open their doors once again, admittedly under some pretty drastically changed circumstances, people wanting to get a pint - or something stronger - have been turning up in numbers.
As thousands of pubs have reopened, for better or worse, today has been dubbed 'Super Saturday' and represents a key date in the UK's battle against the coronavirus that has caused the world to shut down these past few months.
It seems as if there was a lot of making up for lost time to do, and people have headed for their nearest boozer to start doing just that.
At a Wetherspoon pub in London, the BBC News crews tipped up to interview a few hardy souls out for a Saturday morning session, and one man gave them more than they'd bargained for.
The interview concluded, and the interviewer told him: "I'm going to let you get back to the drinking, you have a great day."
He simply told the presenter: "Cheers."
Then, he skulled his drink on live TV at 11am.
Hey, we'd all do it if we were given the chance, wouldn't we?
Don't answer that.
It's going to be a long day for some people, as certain establishments started serving alcohol at 9am this morning.
Another happy punter enjoying a morning Magners today was 63-year-old Martin Sherrell.
Martin tipped up with his mates at The Berkeley in Bristol to get a meal at 8am before getting at it as soon as possible.
He explained: "I had an early night last night in preparation. I set the alarm for 6am - but I was up at 5.15am.
"I've barely slept since I heard the Prime Minister's announcement that pubs could open.
"I was joking that I would have camped outside if it wasn't raining!"
"Me and my mates usually meet a couple of times a week, but we haven't been to a Wetherspoon's since March. We've been drinking there for years.
"There was just the three of us and three workers when it opened. I think they're expecting more later."
He continued: "I'm being sensible about it though. We all are. I'm a full-time carer for my mum. I've got a mask with me.
"I've had a nice bottle of Magners cider - I do like them. I'll have a couple more."
If you are hitting the pub today, remember to stay safe, maintain a social distance, and - please - don't take it up with the staff about the measures that have been put in place for your safety.
Enjoy it, but remember that this isn't the end of the whole saga.
Featured Image Credit: BBC NewsTopics: UK News, TV and Film, Food And Drink