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Onni, a five-month-old Samoyed from Helsinki, Finland, was completely transformed on a muddy dog walk recently - to the extent that people thought the 'after picture' must have been photoshopped.
Prior to embarking on the walk, Onni resembled a pristine fluffy white cloud, but having mucked about in the dirt with sister Ada, he was left with all but his face covered in dark mud.
Owner Lotta Alajoki said: "It was a wet and muddy day and Onni was playing with his sister and one of our breeder's dogs, wrestling around in the mud.
"At first we were worried about how we were going to get him clean but when we kept looking at him all we could do was laugh, he just looked so funny that we had to take a picture."
But in this world of deepfakes and cynicism, Lotta was accused of faking the picture when she shared it on social media. What motive Lotta would have for doing this is unclear, but she has assured us that the snap is legit.
The 25-year-old said: "So many people think the mud is wiped off or it's photoshopped but it's not, he looks like that after every muddy walk or play date.
"His face was still white because the hair on his face is shorter so the mud doesn't stick to it."
Just as seemingly improbable as Onni's muddy look is the fact that it isn't actually a nightmare to clean.
All dog owners will have their own methods for cleaning their pups after a particularly filthy walk. I for example dip them in the pond while they're still on their leads before towelling them down. However, few of us have ever had to clean a dog as fluffy and muddy as Onni.
Fortunately for Lotta, Onni is actually self-cleaning. Samoyeds have a double-layer coat, and the outer-later keeps the under-layer clean, with dirt brushing out easily once it has dried.
That's lucky then, much like Onni's name.
Lotta said: "Onni is a very sociable and happy pup. His name in Finnish even translates as 'luck or happiness'."
You can keep up with all of his muddy escapades on his Instagram page: @onnisamoyed.
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