Just as one patently daft and dangerous viral challenge passes, another takes its place; the latest, is the so-called 'Cha Cha Slide Challenge'.
It's been almost 20 years now since DJ Casper first released the dance-along hit 'Cha Cha Slide', which went on to mar countless discos and weddings thereafter.
But now it seems the song could have more grave consequences, as teenagers across the world are using it as the basis of a treacherous TikTok trend.
The challenge sees drivers swerve their vehicles to the left and right, when prompted by DJ Casper's lyrics, before turning sharply in both directions at the 'criss cross' part.
Naturally, passengers film the whole thing on their phones before uploading the videos to TikTok, prompting further copycats to have a go at the 'challenge'.
It goes without saying this is a foolish thing to do, as the car could easily crash into something when 'sliding', while the whole 'criss cross' bit could even cause a car to flip.
Just last year, a 21-year-old woman in Australia died in a head-on crash after 'playing chicken' with other motorists. Shania McNeill was seen in Snapchat videos recorded shortly before her death on 28 April swerving and revving her Nissan Micra while posing for the passenger's camera.
However, when it comes to viral challenges, it seems an element of danger is a key part of the appeal, with the 'Cha Cha Slide Challenge' just the latest of many misguided trends to sweep social media platforms.
Last month, videos began circulating on TikTok in which people slid coins between partially-inserted phone chargers and sockets, so that the coin touched the exposed prongs. The challenge risked damaging electrics, but much more worryingly, could produce sparks which can ignite fires.
Firefighters were called to Plymouth North High School, in Massachusetts, USA, after pupils attempted the challenge, causing the plug socket to spark and smoke.
Plymouth Fire Department Chief G. Edward Bradley subsequently issued a warning about the dangers of the trend.
According to ABC 6, he said: "These actions are extremely dangerous and could potentially start a fire and cause thousands of dollars in property damage. It could also cause serious injury to anyone who is nearby.
"The other issue can be that you do damage to some electrical wiring behind the wall and a fire could be undetected and burning in the walls, endangering everyone that's in the building."Featured Image Credit: TikTok