A man travelled all the way to Wakey Wines to 'free Abdul' - and of course he asked him to 'come closer'.
Meet the man himself:
Unless you've been on a social media hiatus over the past couple of months, you will have heard of Wakey Wines.
The Wakefield newsagent has risen to online fame ever since it started selling Logan Paul and KSI's Prime drink for extortionate prices.
Since launching its very own TikTok page, people have been travelling far and wide to pay £20-£25 per bottle and £100 per can of the in demand drink.
Although a majority of Brits are in disbelief at how anyone would be willing to spend hundreds of pounds plus fuel for Prime, the eager customers just keep on piling in.
Despite the controversy, owner Mohammad Azar Nasir has become a bit of an online celebrity himself, as has his colleague Abdul, the cameraman behind the shop's famous TikTok videos.
He's even got his own catchphrase - 'Abdul, come closer, Abdul, go back' - referring to the fact that Mohammad can often be heard bossing the worker around when he's filming the Wakey Wines clips.
Abdul has garnered such a strong following online that people have sparked a tongue-in-cheek #freeabdul campaign in a bid to save the employee from his duties.
One TikToker named Patrick Richards and his pal decided to take matters into their own hands by travelling to the newsagents to find Abdul.
In the hilarious clip, captioned 'I freed Abdul', the camera points to the famous Wakey Wines sign before showing Patrick inside the newsagent.
He then goes up to the counter as his pal says the employee's name. Much to their surprise, Abdul replies.
"You're Abdul?" they ask before pointing the camera to the legend himself. The cameraman then jokes, "Come closer, Abdul."
Thankfully, Abdul appears happy as he shakes hands with the fellas and gives a thumbs up, proving that he's definitely not being held there against his will.
Thousands of people have commented on the 'rescue mission', with one quipping: "He moved closer so Abdul didn’t have to."
"I can confirm that’s my Abdul," said another, while a third joked, "Come closer Abdul : Romans 16:13."
A fourth chimed in, "Wakey Wines is the new Binley Mega Chippy," a comment I think we can all agree with.
Last week, Nasir defended his decision to sell Prime for such high prices after ITV reached out to Wakey Wines.
Although he didn't want to speak on camera, the owner did say that making the TikTok videos was fun and that they were simply 'making the best of a business opportunity'.
ITV added that he also gave no indication on whether he intended to follow through on KSI’s calls for fair prices on the drinks.