Hell's Kitchen Meets The Apprentice In New Gordon Ramsay TV Show
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Gordon Ramsay is a bit of a Marmite kind of guy (you know, that marketing slogan thing - 'you either love it or hate it', supposedly).
But whatever you think of the guy, he undeniably makes fantastic TV shows - and he has yet another in the pipeline.
Gordon Ramsay's Future Food Stars sounds a bit like The Apprentice meets Hell's Kitchen, which is a recipe for a winner on paper.
The eight-part series will see 12 candidates compete against each other for Ramsay's investment in their business. It's not strictly about cooking though, with competitors pitching all different kinds of food-related products.
Sharing a casting call on Twitter, the 53-year-old said: "For those of you in the UK, I've got some very exciting news about a brand new series I will be doing with BBC One.
"Now, if you think you've got the next big, bold and exciting food or drink business idea, Studio Ramsay would like to hear from you. Why? Because I'm investing my time, my money to take the next product, app, food truck or something completely new to the next level.
"And you don't even need to be a chef - your business may be in development; that's how exciting this new series is.
"So, if you're based in the UK and you have passion, drive and a very strong work ethic please register your interest at the email address right here.
"I can't wait to see what you've got."
If, for some bizarre reason, you do fancy getting grilled by Gordon - rather than simply watching people get grilled by Gordon - you can apply here.
BBC entertainment chief, Kate Phillips, said: "Outspoken and world famous Gordon Ramsay is coming to BBC One with his brand new show Gordon Ramsay's Future Food Stars - Gordon is hugely popular with audiences of all ages and promises to put 12 entrepreneurs through their paces as they compete for Gordon's investment in their food and drink ideas."
The show has no release date as of yet.