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Vegan comedian Jon Richardson was accidentally fed ghee - a type of clarified butter used in Indian cuisine - live on Channel 4's Sunday Brunch, forcing host Simon Rimmer to apologise live on air, hoping he hadn't 'spoiled his life'.
The embarrassing mix-up came during a segment where Richardson and the other guests were being made a curry by chef Asma Khan.
Khan was knocking up a Masoor dhal with ghee fried prawns - although he kept those out of the portion dished up for Cats Does Countdown star Richardson.
"The dhal is vegan, Jon, obviously the prawns aren't," said Sunday Brunch host Rimmer, who owns vegetarian restaurant Green's in Manchester.
It turned out he dhal had been mixed with the other ingredients though - although they only found after Jon had eaten a spoonful.
After an ad break - and the inevitable Twitter pile-on - Rimmer was forced to clear up the gaffe and come clean to viewers.
Nope, ghee is not vegan. And neither is Jon Richardson now #SundayBrunch
- Graceless (@MissGraceless) March 8, 2020
Doesn't Simon own a vegan restaurant? I wouldn't eat there if he doesn't know gee is not vegan ??? #SundayBrunch
- Ray (@lliswerryguy) March 8, 2020
"Earlier on in the previous cooking item I may have informed guests that the dhal was in fact vegan," he said. "There was of course ghee used in the recipe, which isn't vegan. I allowed Jon Richardson, who is indeed a vegan, to eat some of it.
"On behalf of myself and the Sunday Brunch team I would like to sincerely apologise and hope I haven't offended you and spoiled your life."
Clearly not that bothered by the tongue-in-cheek apology, Richardson replied: "When I'm sick during my interview, you can take responsibility for that. But it was delicious. And it could be vegan..."
Richardson's wife, fellow comic Lucy Beaumont, also appearing on the show, then went on to throw him under the maybe-not-as-big-a-vegan-as-he-makes-out bus by joking about 'the halloumi burger he ate last week', which was met with awkward laughs from the man himself.
Tim Lovejoy reassured his fellow host that he was 'alright'. "I don't think you've been cancelled," he said.
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