The businessman host took to Twitter to share his thoughts about the Women’s Euros ahead of the Sweden vs The Netherlands game on Friday evening, asking if he should complain about the game not having male commentators.
Wondering if the perceived lack of male commentators on women's football games counted as a lack of diversity, Lord Sugar wrote: “I am watching the women football and notice that ALL the comentators are women.
"I also note when mens football is on there is a symobilic female comentator to cover the broadcasters arse [sic].
"Should I complain there should be a male commentator in women's football.”
I am watching the women football and notice that ALL the comentators are women. I also note when mens football is on there is a symobilic female comentator to cover the broadcasters arse. Should I complain there should me a male commentator in women's football— Lord Sugar (@Lord_Sugar) July 9, 2022
However, the businessman’s observation that there were no male commentators during the game wasn’t true, as male football commentator Jonathan Pearce joined the broadcast not long after his spelling mistake-laden tweet was sent, something which his followers were quick to point out.
Someone asked: "Did a five-year-old write this?" while another person added: "How this dinosaur ever became a billionaire will always baffle me."
A third person added: “Some days I wonder how you got so rich?!” to which Sir Alan replied: “My uncle died and left me 500 million. You brain dead that.”
When asked by the user whether a five-year-old wrote his tweet, Sugar replied: "No, a 75-year-old who is fed up with all this politically correct crap."
Pointing out that commentator Jonathan is, in fact, a man, one person added: “I don’t think anyone has mistaken Jonathan Pierce for a woman before, but well done S’alan Sugar."
As another said: "Jonathan Pearce is commentating on Holland v Sweden right now. He is not a woman. Try again."
A further comment read: "Jonathan Pearce commentates so you can't be paying much attention."
BBC presenter Gabby Logan also chimed in, adding: "We have plenty of men working on this tournament Lord Sugar, don’t fret you’re not being eradicated."
And in response to another Twitter user defending Sugar, Logan said: "Plenty of jobs for the lads…..Jonas Eidevall was in the studio for the first England match and he and Ian Wright are doing Monday’s England game and I think you’ll find it’s the very essence of masculinity JP [Jonathan Pearce] on comms tonight."