Posh Spice has been sold at auction for more than £262,000 - but it's not what you think.
We aren't talking about Victoria Beckham, the real Posh Spice, of course - we're talking about a pedigree cow named after the former Spice Girls singer.
Fourteen-month-old Wilodge Poshspice, which was bred at Lodge Hill Farm in Shropshire, was auctioned off in Carlisle last month.
Not only did the 'shapely and stylish' heifer break the record for price paid for the Limousin breed - the previous best was sold for £131,250 in 2014 - but she also became the UK and Europe's most expensive bovine animal.
Did the name have anything to do with the sale? Probably not, although it certainly makes for a good story - especially after finding out that Poshspice was bred from Millbrook Gingerspice.
Spot the theme.
The Independent reports that the herd was established by breeder and livestock farmer Christine Williams and her late dad Don in 1989.
Describing the sale as 'mind-blowing and surreal', she said: "We never ever expected her to make that much in our wildest dreams.
"We are overwhelmed and equally delighted to have achieved this fantastic result."
On the decision to name the cow after Victoria Beckham's pop star moniker, Williams explained that it was down to the fact that her mum's name was Gingerspice. She added: "You always try to name the females and link them to the dam line."
Williams added: "She wasn't moody or anything like that - we just try to link the females to the mother.
"I did suddenly think on the way down from the sale I hope Posh Spice's name isn't copyrighted or anything."
We'd be more worried about offending the singers, especially now that the story's made national news - although hopefully they'll see the funny side.
As for the people who paid over quarter of a million quid on a cow, it was a team effort, as cattle breeders Messrs Jenkinson, of Cumbria, and Boden and Davies, of Greater Manchester, who got together to make the sale.
They'll share the maiden heifer (and fingers crossed continue the Spice Girls theme if they breed the prized cow).
Speaking about the auction, which took place on January 29, Will Ketley, breed secretary of the British Limousin Cattle Society, said: "The society is delighted to offer its congratulations to the team at Wilodge for this incredible and iconic achievement that marks a wealth of breeding over the decades.
"I would also like to thank all the buyers that made this sale a fantastic success for not only the breeders, but the breed itself.
"It is not just the record breaker worthy of note, the sale was truly a success from start to finish for both Wilodge and Brockhurst alike.
"I wish all the successful purchasers good luck and look forward to seeing those bloodlines continue to flourish."