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It's some seriously crazy stuff, but that's the only currency that people like Luke Aikins deals in.
Aikins is a serious skydiver and BASE jumper, so he knows a thing or two about using a parachute.
However, for this stunt he planned to chuck himself out of the plane and freefall down from a gigantic height before landing in a huge net.
What's more, he allowed the whole thing - and potentially his own demise - to be broadcast on live television.
Admittedly, there was a five-second delay, but if it had cut out, everyone would know what had happened.
The stunt was called 'Heaven Sent' and took place in July 2016.
The then-42-year-old actually set a Guinness World Record in the process.
Perhaps unsurprisingly, this was the highest anyone had jumped out of a plane without the use of a parachute, or even a wingsuit.
To make his task even more difficult, the net he was aiming for was just 100 feet squared, and he had to hit that from all the way up or end up splatted on the ground.
Naturally, he was excited about the whole thing afterwards.
He said: "I'm almost levitating, it's incredible. This thing just happened! I can't even get the words out of my mouth.
Aikins did run into a few snags before he completed his jump. Luckily, he didn't run into anything during the feat, however.
A short while before he was due to go up there, the Screen Actors Guild ordered that he at least wear a parachute, regardless of whether he used it or not.
However, Aikins argued that the turn over onto his back before hitting the net - presumably one of the most important parts of the whole affair - would be too dangerous if he was wearing a chute.
The order was eventually lifted and he was allowed to jump without, thus completing his remarkable task.
Aikins was aided in his jump by three other parachutists, one who grabbed a discarded oxygen mask, another who wore a smoke canister to show where they were in the air, and another who was filming.
They backed off as the ground loomed, allowing Aikins to complete his task free from distraction.
On Facebook after the fact, he wrote: "We did and cannot thank everyone enough for the support. My vision was always proper preparation and that if you train right you can make anything happen. Thank you!"
A later statement said: "Aikins' leap represents the culmination of a 26-year career that will set a personal and world record for the highest jump without a parachute or wing suit."
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