Jay-Z has quit Instagram after just one day.
During his short time on the site, the rapper had amassed an army of followers - a mightily impressive 2.4 million - but quickly decided that it wasn't for him and binned his profile.
Unsurprisingly, the only person Jay followed on his account was his wife Beyoncé, who reciprocated. Well, it would have been pretty awkward if she didn't, wouldn't it?
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The 51-year-old joined the platform ahead of the release of his new movie The Harder They Fall, sharing a countdown to its premier on his stories.
The gritty western stars Idris Elba, Jonathan Majors and Regina King and landed on Netflix yesterday (3 November).
But Jay isn't the only global star to cut their time on the site fairly short.
Last year, Sir David Attenborough quit Instagram exactly two months after he joined the platform.
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The conservationist had gained more than 6.2 million followers since he set up the account, which he used to encourage people to take action to prevent climate change.
When he joined the site in September 2020, Sir David broke the record for the fastest user to reach one million followers - taking him just four hours and 44 minutes to reach the milestone.
Dave quite rightly, some might say, took the record from Friends star Jennifer Aniston, who got the coveted one million in five hours 16 minutes when she joined back in October 2019.
His first post was an IGTV video warned about climate change, with the first story showing an introduction to the two guys behind the account.
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Colin Butfield and Johnnie Hughes worked with him on his gripping Netflix documentary Sir David on A Life On Our Planet, which landed late last year.
In the video, they said: "Social media isn't David's usual habitat so while he's recorded messages solely for Instagram, like the one in this post, we're helping to run this account."
Sir David then says: "I've been appearing on radio and television for the past 60 years, but this is my first time on Instagram.
"As we all know, the world is in trouble. Continents are on fire. Glaciers are melting. Coral reefs are dying. Fish are disappearing from our oceans. The list goes on.
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"But we know what to do about it so that's why I'm tackling this new way - for me - of communication.
"Over the next few weeks I'll be recording messages to explain what the problems are and how we can deal with them.
"Join me, or as we used to say in those early days of radio - stay tuned."
Featured Image Credit: AlamyTopics: Viral, Instagram, Entertainment, Social Media, US News, Jay-Z, US Entertainment