You don't become one of the wealthiest companies in the world by accident and Apple are a perfect example of how much thought goes into each product.
I know what you're thinking though, 'the iPhone barely changes every year,' and that's true.
But the age old theory of 'if it's not broke, don't fix it', comes into mind here.
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Lock screen customisation, haptic feedback on keyboards, and an always-on display are just some of the things Apple has only recently introduced.
But what perhaps gives Apple the edge is that they make these features work in a seamless way within their 'eco-system' of products, giving users who only using devices beginning with an 'i' something different with each product.
And the foundation of all Apple products is their operating system (OS), which purposely includes a lot of 'circular' design language also included in the physical products.
Product designer and engineer Arun explained: "Rounded corners are less likely to cut a person or other object. They are also more durable. Imagine dropping an iPhone with a sharp corner. It’s more likely to suffer a sever dent or crack versus one with a rounded corner."
The entrepreneur said that he started measuring loads of Apple products and gave them a roundness score.
"Desktop-style devices at 0 percent. Displays are between two percent and three percent. MacBooks are between seven percent and 10 percent. iPads are between 12 percent and 18 percent. iPhones are around 33 percent." he said.
"Personal objects like AirPods and Apple Watch, have a score right around 50 percent. AirPods Max is 88 percent, but that number is likely dictated by ergonomics.
"Objects closest to people, like the Apple Pencil and AirPod earbuds are 100 percent."
Also, you'll notice that the apps on iPhone and iPads are 'squircles', a cross between a circle and a square.
Medium notes that 'a complete lack of sharp edges and sudden transitions eradicates the manufactured feel that we’re so used to in mass-produced goods'.
"Instead of reminding us of industrial supply chains, automobile production, and chemical laboratories, these softer shapes evoke succulents, pine trees, and rocks that have tumbled through mountain streams," they added.
"There’s an organic quality that just feels healthy and warm."
It's not just their aesthetic quality either, as one man's decision to buy an Apple Watch ended up saving his life.
Steven Luemba purchased his watch in 2019, but when sitting watching TV in 2020, he received a health notification which said he needed to 'seek medical attention'.
He then found out that he had atrial fibrillation (Afib), a type of arrhythmia or irregular heartbeat - which doctors said could have led to a stroke if left undiagnosed.
LADbible has contacted Apple for comment.
Topics: Apple, Technology
Anish Vij