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The product - called BLOKit - is supposed to coat a surface (toilet cisterns, toilet seat, sink area for example) with an invisible film that makes racking up lines... well a little tricky to say the least.
Apparently, the powder will stick to the sprayed surface which, in turn, should make it hard to snort.
If they do manage to snort the coke, the drug taker will end up with a 'disgusting' taste that lasts for hours.
The spray is currently being trialled in 24 pubs around Darlington, north east England.
:loudspeaker: We have become the first police force in the region to begin using a groundbreaking anti-cocaine spray to deter drug taking in pubs and clubs.- Durham Constabulary (@DurhamPolice) September 30, 2021
Read more here :point_right: https://t.co/CVAjImhnuI pic.twitter.com/xVg7vm7WYF
But some experts have questioned whether it's a waste of time - noting that people can snort coke straight off keys, the corner of their bank card or their phone as the surface.
Guy Jones, a senior scientist at drug testing organisation The Loop, asked: "Does anyone really snort off a cistern when they could just use a smartphone?"
He went on to tell Vice: "Keys are so widely known as a cocaine dosing tool that they have become a slang unit of measure.
"Short of following people into the cubicle, I don't see what pub landlords can be expected to do about people consuming such a popular drug."
Adam Waugh - who works for Psycare UK, a drug harm reduction charity - also questioned the effectiveness of the spray.
He said: "This is the latest in a long line of gimmicks which have been suggested by police could reduce cocaine use in pubs and bars.
"The problem is none of these initiatives reduce harmful drug use, at best they displace it. In reality they risk distracting from policies that can save lives."
It has been reported that Darlington Borough Council paid Millwood Manufacturing (the company specialising in making the spray) £650 for 60 bottles of the anti-drug deterrent spray.
West Mercia Police Crime Commissioner's official Twitter page put the question to people on social media and asked whether the trials will help deterrent drug users.
A new anti-drug deterrent spray known as BLOKit is being rolled out in pubs and clubs around Darlington.
What do you think? Will this help deterrent drug users?
- West Mercia PCC (@WestMerciaPCC) October 13, 2021
The poll results showed that 29.4 percent of people think it will have an impact while an overwhelming majority of 70.6 percent said they didn't think it would make a difference.
One user commented: "You have to stop the demand rather than the supply. As long as there's a demand, they'll find a way to manufacture it. No demand? Then there's no reason to make it."
Another added: "There is literally no way this will help. There has never been someone who has and wants coke and is like 'damn its mildly inconvenient to do drugs'."
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