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But, despite the animal rights group's best efforts, they're now being ruthlessly mocked on social media.
Allen's revealed their jelly beans will no longer be made from carmine - a food colouring made from crushed or boiled cochineal beetles.
Alongside Greggs' famous Festive Bake we will also get a vegan version
The animal welfare organisation believes this could be the key to getting men to switch to being vegan.
Vegans threw flowers at the meat in order to 'pay homage' to the animals
Animal Rebellion is carrying our blockades of four dairies across the UK as part of its campaign for a plant-based food system
The local vegan community are not happy
Vegans have demanded that the famous Pork Pie roundabout in Leicester should have its ‘offensive’ name changed.
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The beloved chicken company's new faux-chicken bites come with a brand-new Lime Ranch dipping sauce.
Bear Grylls is now ‘against vegetables’ and mostly eats meat, he has revealed.
Swedish food company Oumph! has been recognised globally for its unique gourmet creation.
The agreement first came to fruition in 2020 but will come into effect this October.
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One dad has gone to very extreme lengths to stop his son's nasty pranks - but now family and friends are calling the punishment 'abuse'.
She's hit out at the food offerings while behind bars and requested a book to help pass the time.
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The reality star is being flayed on social media for taking no bites of food in her new Beyond Meat ad and pretending to chew.
The Oscar-nominated actor was taking part in a PETA protest
Everyone is saying the same thing about short film Casa de Carne
Protester Sasha Zemmel wore a referee jersey and whistle as she leapt court-side to approach Minnesota Timberwolves owner Glen Taylor.
They believe they shouldn't be forced to pay extra for plant-based milk.
The animal welfare organisation admitted the protest was ‘pretty graphic’, ‘realistic’ and left many people ‘repulsed’.
A farmer from Wales was temporarily banned from TikTok for ‘bullying and harassing vegans’
Research concluded 39 per cent of people in Britain don't think the word ‘vegan’ is appetising.
Netflix's newest documentary 'Bad Vegan' is taking Twitter by storm