If you've ever looked at your beloved pet cat quietly grooming itself and thought you'd quite like to give that a go, then do I have the item for you?
Because some genius has created this tongue-shaped brush you hold in your mouth, so it's sort of like you're licking your cat, but you won't end up with a mouth full of fur. Usually, around about now, I would say 'clever, eh?' but I'm not even sure what is going on anymore.
The LICKI Brush started life on a Kickstarter and, while some people thought it was bizarre and a bit creepy, many others rushed to back it and its now available to buy online much to the delight of cat owners around the world.
The silicone bristles are attached to a mouth-guard-piece you can pop in your mouth, bite down on and brush away.
According to PDX Pet Design, which creates the brush, cats enjoy the unique brushing experience.
Now, I can offer you no guarantees that your cat will be OK with this, but if you are going to try it, please film it so that if it all goes pear-shaped, you'll at least have a funny video to look back on.
You can pick up one of the brushes for £20 on Amazon - a bargain - and, according to the item's description it has a number of benefits over a normal cat brush.
It reads: "Soothe yourself: 'licking' your cat is an oddly meditative practice, soothing for you and kitty.
"Bond with your fur baby: Bond with your cat by communicating in their love language.
"Have fun with your pets: Grooming is simply more fun with LICKI."
If you're interested the item is made using 'food-grade' silicone so will feel nice on your feline's skin. Well, I'm sold.