Jem Wolfie Discusses The Highs And Lows Of Being An Instagram Model
On top of this, the self-employed 28-year-old earns a healthy income from Instagram sponsorships and brand deals, as well as her own range of clothing and e-books.
As such, it comes as no surprise that Wolfie, from Perth, Australia, is pretty pleased with her lot right now. But it's not a lavish lifestyle that brings the former chef happiness - it's helping dogs.
"I live like I'm poor and that's important to know. I live a humble life; I don't buy anything for myself," she told LADbible.
"I'm happier than ever because all I've ever wanted is a house that I can have dogs in. I've never been able to do that so I'm building a house right now so I can have dogs.
"I can adopt dogs, homeless dogs, puppies... whatever dogs come my way, I can afford to help them, so that makes me happy."
But growing a following of more than 2.7 million people is not without its downsides. Overzealous fans can pose privacy risks, while at the other end of the scale, she has to put up with daily abuse from a minority of keyboard warriors.
She said: "The worst thing is waking up every day and seeing comments and messages that are really horrible.
"Some days it can be draining when you're constantly called fat. It can be exhausting to have negativity constantly shoved down your throat every day."
As for why some people seem to have such a problem with how the former Western Australia Basketball League player makes her money, Wolfie has a theory.
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"Now I'm as happy as I could possibly be and I'm so focused on my business that I don't even have a second to think about what other people are doing," she said.
"Why would someone get mad about what I do for a living? The only reason why someone would get mad at what I do for a living is 'cause their butt hurts 'cause they sit in an office all day sucking their boss' d***."
However, with so many strings to her bow, Wolfie finds it a little harder to explain exactly what it is she does for a living. One thing's for sure though - she ain't an 'influencer'.
"I hate that word," she said.
"I would never self-proclaim that I influence people and I hate it when people put 'influencer' in their f**ing bio... Why would you even write that in your bio?
"I'm a content creator - I create content. Everyone creates content, but mine's quality content."
Going forward Wolfie has plans for a calendar next year and wants to set up an organisation that helps dogs (of course). While she admits her success has been aided by her looks, she believes the following she has amassed has enabled her to be endlessly creative.
She said: "I love my fans so much; what am I without my fans? I don't even call them my fans, they're my Wolf Gang.
"I'm a creative, I'm an artist: I paint, I draw, I make music. On Instagram, there's no limit to how creative I can be.
"I know a lot of my content is based around my look, but as long as I have an audience, I can do whatever I want."
Featured Image Credit: Instagram/Jem Wolfie