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This retired glassmaker is the 73-year-old grandfather-turned-influencer boasting a huge following under the name of 'Gramps'.
Alojz Abram's new-found Insta fame wouldn't have even happened if it wasn't for his grandson, Jannik Diefenbach, suggesting that the OAP should raid his wardrobe back in 2016.
Speaking to LADbible, the 23-year-old business law student from Mainz, Germany, said: "On Christmas in 2016 I asked Gramps if he wanted to try on my clothes. Surprisingly he said yes and he put on my streetwear and sneakers.
"He looked so cool and felt so comfortable that I had to take a picture of him. Two weeks later in early January of 2017 I posted the first picture of Gramps on my Instagram account and all of my friends and family loved it. Since we enjoyed taking the first picture, we kept it going and took some more. That's how it all started."
Jannik, whose Gramps-filled Insta has over 664,000 followers, added: "Our shared hobby has definitely made us closer. We've always been very close, Gramps used to pick me up from kindergarten and school every Tuesday and we'd play table tennis and football or go shopping together.
"I am used to seeing him and grandma weekly. Since the pictures of Gramps took off, we meet multiple times a week to discuss collaborations, talk about life and clothes and to take pictures. This year we travelled a lot and spend lots of time together. We had a great time though and I enjoy every second with Gramps.
"I look up to Gramps. He taught me lots of stuff as a child but most importantly he showed me that it is never too late to start something new and to not be afraid to be different. He's the most calm person I know and he never loses his temper.
"Plus, he goes to the gym three times a week to stay healthy and fit. He's the coolest grandpa I could ever imagine and I hope to become as calm and happy as him when I'm his age."
If you were under the impression that Gramps gets about in this attire just for the 'gram you'd be wrong, as Jannik pointed out: "I choose the clothes for the Instagram posts. However, Gramps wears the clothes in his everyday life and if you'd see him on the street, he'd look just like he does on Instagram."
Gramps told LADbible: "I agreed because I didn't know what to expect. I thought Jannik asked me for fun and that it would never happen, but when it happened, I liked how comfortable the clothes and sneakers were compared to my old wardrobe.
"I enjoy spending time with my grandson, travelling and receiving new clothes and shoes. For me it's a fun hobby and I've got used to modelling now. I've learned look into the camera when Jannik takes pictures of me."
He continued: "The only people that inspire me are my family and especially my wife. My wife loves my style and our hobby. Back in 2016, she loved the first picture of me and nowadays she always makes sure that I wear sneakers and Supreme caps when going out of the house.
"She loves that I have found a new hobby and that I enjoy myself. She also likes the fact that me and Jannik get to spend so much time together. She has bought a couple of sneakers herself and she started to show interest in streetwear and sneakers as well."
If you would like to follow Jannik and Gramps their Instagram handle is @jaadiee.
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