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OK, we get it - there's only three days of September gone, and the weather is set to get up to the mid-20s next week, but - hear us out here - apparently putting up your Christmas decorations soon could actually make you happier.
Christmas seems to start earlier and earlier each year, and for some of us that's an absolute nightmare.
However, for others, it's the dream. After all, did Roy Wood and Wizzard not sing 'I wish it could be Christmas every day?'
So, while some of us want to push the wait back all the way into December, and others won't entertain the idea until Halloween has long gone, let's hear the case for just sacking summer off early and breaking out the tinsel.
The research - which is from a while back, but remains relevant - comes from Steve McKeown, a psychoanalyst from The McKeown Clinic.
He says that the golden time to start getting excited for Christmas could be just at the start of November after Halloween for those who crave a bit of nostalgia to keep them warm as the world - or at least the northern hemisphere of it - starts to really cool down.
He told Unilad: "In a world full of stress and anxiety people like to associate to things that make them happy and Christmas decorations evoke those strong feelings of childhood.
"Decorations are simply an anchor or pathway to those old childhood magical emotions of excitement.
"So putting up those Christmas decorations early extend the excitement."
Furthermore, Amy Morin - a psychotherapist and the author of 13 Things Mentally Strong People Don't Do - backs up that theory, adding: "The holidays serve as a reminder of when a loved one was still alive.
"Or maybe looking at a Christmas tree reminds someone of what life was like when they still believed in Santa.
"For people who have lost a loved one, it may serve as a reminder of happy times they had with that person.
"Decorating early may help them feel more connected with that individual."
Of course, it's still mighty early to start thinking about Santa Claus, but the earlier you get stuck in, the happier you might be.
You might also look friendlier, too.
According to a study from the Journal of Environmental Psychology, people who have extravagant Christmas decorations appear to be more friendly.
The study stated: "A main effect for the decorated factor indicated that raters used Christmas decorations as a cue that the residents were friendly."
There you have it. Summer is dead, all hail the eternal Christmas period.
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